Step 1: Content
Good Content is the key to a good long-term online business. Why? Because marketing costs time and money. You want to have content that gets passed on naturally through the internet. You still need to do marketing but you’re hoping much of your marketing will be done freely through word-of-mouth. And to leverage word-of-mouth, you need to have quality content worth talking about.
So, spend a lot of time planning and producing your content. Create a ‘content blueprint’ to organize your content ideas. For me, this blueprint is a list of different types of content. For example:
- Commentary on industry happenings
- Series of articles on one topic
Step 2: Marketing
Next comes marketing. With the growing amount of information on the internet, marketing has become more important. There are many sites with great content that don’t have much traffic because no one knows about them. Marketing is simply the activity of letting people know about your site.
I would create a ‘marketing blueprint’. However, I spend most of my marketing time in a few marketing channels. It’s not advisable to stretch your marketing efforts too thin. Marketing channels take time to cultivate before they’re fully effective. Of course, if you have a lot of time for marketing or the money to outsource, go ahead and use more marketing channels.
Here are some marketing methods that have proven effective for webmasters:
- Blog commenting
- Social media sites
- Press releases
- Forum posting
- Guest blogging
- Article submission
- Video submission
Step 3: Monetization
Finally, we have monetization. Now that you’ve thought about content and marketing, you can focus on converting your traffic into dollars. The key here is understanding your traffic. Why are they coming to your site? What are their problems? What can you sell them that would solve their problems?
Also, think of advertisers with products your audience would find useful. Contact those advertisers and see if they would be partner with you.
Here are some methods for monetizing your site:
- Contextual advertising
- Advertising through a broker
- Direct advertising
- Affiliate marketing
- Sell your own product or service
That’s it! Do you have any questions? We have answers!