7 things you can tell your readers if they don’t like an article on your blog

Most of the times, bloggers create blog post with good intentions. Some of the posts may make people raise eyebrows. Some articles may push readers to express their dislike or hate for the author and their work.

What is a blogger to do in such instances?
Before you go ahead and to defend yourself, you should take some time to ask yourself:

  • Why the dislike? Why doesn’t so and so like my post?
  • What may happen if I don’t address the issue causing the dislike fast?
  • Does the reader who dislikes my post (or me) have a valid ground?
  • Did I let emotions take over me when I was writing this post?
  • How can I make things right?

After answering the questions above you can:
1) Apologize for having offended someone or calling someone names

I am sorry for calling John a jerk
I didn’t mean to offend …… in any way

2) Admit that you were wrong and accept correction

I didn’t get the facts right. I have made corrections already

3) Tell a reader that you stand by your opinion or belief

I was just stating my opinion on …… so take no offence

4) Ask a reader why they dislike your article and ask for their reasons

You stated that you didn’t like my article and never stated why, could you please share your reasons?

5) Explain something the reader night not have understood very well

When I said …………… all I meant wa s……………..and not what you are ……………………..I hope that helps. Let me know if you still have a question.

6) Ask reader to stop using inappropriate language to get your attention

I understand what you are trying to say. I just don’t think that is fine to fill my wall/page with inappropriate language.

7) Refer a reader to other sources that may help them understand the message you were conveying in your article

Check them out this article (add a link to the source). It gives out more info on ………………….

Bloggers should also remember:
Not to respond when they are upset
Some of the comments that usually show up in the dashboard aren’t always pleasant. Some are filled with information that can make a post and the whole blog a better place. Some of them are filled with hate.

A blogger should stick to typing or saying things that will help their blog fulfill its purpose. Harsh remarks may help but so are carefully thought out answers; even if the answer makes the blogger look like a weakling. Bloggers shouldn’t be quick to show how muscled they are.

Not to ignore a reader
Well one can decide to take some time before responding to a comment. That is fine. Bloggers should just remember that every time a reader sends an e-mail or leaves a comment on their blog, they would do anything to see how the blogger reacts after reading their words.

It may not be entirely possible to respond to every comment or e-mail in certain circumstances. A blog post addressing several issues (even if it takes more than a thousand words) can do in such occasions. But it won’t hurt if one takes time to respond to each comment or e-mail individually.

To you now.

What would you tell a reader if they didn’t like one of your posts/views?

This is a guest post by Philos Mudis. He blogs over at Eapost.com where he regularly shares his views on blogging, entrepreneurship and more.

Your Cannot Afford To Miss WordCamp Kenya 2011

What is WordPress? WordPress is a content management system (CMS). In simpler terms, WordPress is software that is used to create websites and manage them. Such software makes both the creation and management of a website simpler and better.

WordPress, in particular, is so good that it is used to power 14.7% of the top one million world’s biggest websites. In the USA, WordPress has been used to create and manage 22% of all new websites in the year 2011. Clearly, WordPress is the one of the biggest and most widely used CMS. (Source of statistics).

Are you using WordPress for your own website? Why not? If the very very biggest websites use it, it means it is world-class, right? Well, you can use the same world-class software for free right now: www.wordpress.org

Our own DukaPress is an e-commerce engine for WordPress. i.e. we enable you to quickly and easily create an online shop using WordPress and DukaPress.

This year, Kenya will host East Africa’s first WordCamp: WordCamp Kenya 2011. This will be an informal conference about WordPress. It is your golden opportunity to learn why WordPress is used to power nearly one-fifth of all the websites in the world.

It is your opportunity to meet bloggers, developers and businesses who thrive on WordPress.

Come and learn about blogging, online content publishing and how to make money from your WordPress blog/site or from WordPress itself.

Whatever you do, do not miss this.

More info: WordCamp Kenya 2011

The downside of running your own business

I’ve been working freelance since February, and much as I hate to admit it, I’m bored. I always wanted to write for a living, but from the earliest days of blogging, it scared me. I was well aware that when you make a job out of a hobby, things get a little crazy. Once it becomes something you have to do, the fun goes out of it, and that’s not good. Money doesn’t make it easier – it makes it a whole lot harder.

I quit a good job in Tanzania because I wanted to work for myself. I wanted to do my own thing and get paid to write, and now I do. But it’s not what I expected. Of course there are perks. I pick my own hours, I’m here for my daughter, and I can hang out all day in pyjamas. My neighbours think I’m a housewife. A very strange housewife who has purple dreads and likes to walk around the estate in a sweatpants and a hooded sweater. One actually manned up the other day and asked me where I work. I said Westlands.

The part that tires me out is routine. I now have regular customers, but it’s the same thing. Write ten articles on bikes. Finish. Get paid. Write twenty articles on Nokia. Finish. Get paid. Write 15 articles on raspberry jam. Finish. Get paid. On and on and on and on. I’m still at the rookie stage, so I’ll make maybe $100 per assignment, and it’s a pretty good start. But when you make $100 for 100 articles, it can get a bit tedious, and I have to do at least 20 articles a day before it can pay off. That’s really tiring, and most days, I only manage 10.

At this point, it would be good to expand and get other people to do the writing so I can read Harry Potter all day,  but I don’t really want to. I love the writing, it’s just the humdrum that gets to me. When I wake up and find a brief that says ‘Write 10 pages on your imaginary boyfriend’ I’m thrilled, and it’s super fun for the first four pages. Then I push myself and finish all 10 pages, only to hear the client say, ‘Brilliant! I love it! Now invent 10 more imaginary boyfriends.’ I can barely stifle the groan. The gig pays really well, but I’m realising that sometimes, good money isn’t enough.

Maybe it’s just Quarter Life Crisis, [that runs until age 30, right?] but I feel disillusioned. If my dream job isn’t quite a dream, then what else will fall in my laps? Will I get my dream car and find it feels more like a mkoko? Will I buy my dream penthouse and get stuck with the neighbour from hell, or worse, have my mother-in-law buy out the building?

The thing with negative thoughts is that they spiral, and the more you dwell on them, the faster they increase. Jack Canfield says on The Secret that if it isn’t fun, he doesn’t bother to do it, but I can’t convince myself that he enjoys paying taxes, so I guess all rules have an exception. I don’t imagine sportspeople like waking up at 3.00 a.m. to train, or practicing every day for a year just to have it all hinged on a  ten second sprint. When I was whining about boredom to my better half, he asked me if there’s anything I like about freelancing, and I said, ‘Sure,’ and rattled off a list that was ten minutes long. He smiled and said, ‘See? It’s not so bad!’ How I love that boy.

So now I’m armed with a list of perks, and next time I’m restless, I’ll just look through the list. No matter how bad your job or business is, there are good things about it, and by dwelling on those, you can make it through the bad days. You might even turn the bad days good. And the good days are pretty awesome. I once got paid to say how much I like Ben 10. That was mad fun for the first four articles, but by the time I got to sixteen, even I knew I was bluffing. My client solved that my letting me write the articles in groups of five. She is SO cool.

I find basic writing assignments trying, because it’s fun saying how warm one woollen blanket; less fun saying it twelve different ways. I’d like to get to the level where I make $5000 on one assignment. Preferably, it won’t involve pimping on a Persian rug. But in the meantime, I love blogging assignments, so I spend a lot of time on those. I also update my website blog daily. Sometimes I feel bad that I spend more time working pro-bono, but it’s fulfilling, it keeps me sane, and it’s fun. Plus, yesterday I got a client recommended by a pal, and she hired me on the strength of my unpaid blogging. AND she recommended me to a second client who also liked my blog, so yay! I now have two long term clients paying me monthly to fill their blogs. How cool is that?! Definitely a good day.

Another thing you can do is to try emergency motivation. I’m told it’s a course in Boot Camp where they yell at you and call you names every time you start daydreaming. They also make you do press ups. The idea is to drill it into you that a boring task is fun. Later in life, when you feel like you’ll pluck your hair out on the assembly line, you just think of the drill sergeant and the press ups, and you have instant motivation. I’m told it’s very painful, it takes a while to learn, and you might become deaf, but it’s a worthy life skill for your 9 to 5. Me, I don’t like press ups; I prefer milk-free ice cream. So I’m going to stick with blogging, and when I buy that penthouse, I’m going to buy the whole building, just to keep my in-laws out.

Crystal Ading’ is a professional author, editor, rock lover, and mother. Her work is available through www.threeceebee.com.

How To Make Money Online In Kenya, 2010

Facebook.com is currently valued at $15 BILLION! That makes the young founder, mark Zuckerberg an extremely wealthy man at such a young age. What about you? How are your finances doing? You could seethe with envy at Mark, or you could try your own hand at making money online!


Last year, we wrote one of the most popular articles on this website: How to make money online in Kenya. The gist of that article was that advertising as a source of online income may not be the best way to go….that was way back in 2009, though. This is 2010! How does one make money online in Kenya?

This time, we’re going to do it a little different: since last year, we’ve come across countless numbers of Kenyan who are already making money online! So this article will talk about how those people are doing it in hopes of inspiring you to start making money online in Kenya!

1.How we make money online in Kenya

We run www.likechapaa.com and a number of other websites. Of course one of the main goals of running all these sites is for us to make money online. How do we do it?

  • Advertisements – Like Chapaa has these adverts on the side (you see them?). They make us peanuts. Honestly.
  • Consulting – as it happens, a lot of the people who read Like Chapaa tend to email us asking for help in setting up online. We make a tidy some from this. How can you do this? It is not a hard concept: just pick out a topic that you are interested in and know a lot about then start a website to talk about that topic and set yourself up as a “consultant”. It works, trust us.
  • E-commerce – this is unbelievable even to us. DESPITE not having an online shop yet, we do sell a few books from our site Jua More. The lesson here seems to be if you have a website talking about a certain product that people want, then you can probably sell this product to those people. Jua More is a book review site which is still very small yet it already makes some money. Can you replicate this with a site of your own and another product? I bet you can! Just pick out something you have passion talking about (and marketing). I’m thinking things like movies and music, clothing and other such stuff can do pretty well! We even built DukaPress for you so this is super easy to do with no technical skills whatsoever!
  • Web Design – Wambere, one of the founders of Like Chapaa, also runs Nickel Pro which is a web design and development company. Like Chapaa drives a whole lot of customers her way. How can you do this? This is all about marketing, if you offer a service and want to make money online from it, you need to find somewhere (online) where the people who would buy your service hang out and then talk to these people and subtly showcase your skills and experience. They’ll buy.
  • Referrals (Affiliate income) – incidentally, most of the things we recommend you use – akina Freelancer.com, AlertPay, etc – have affiliate programs. This means that if you sign up to those sites after reading about it on Like Chapaa, we get paid. How to do this: this is pretty easy, in my view. You shouldn’t start the process by looking for companies that offer affiliate programs. Instead, look for what interests you. If you love shoes and want to start a website about shoes, you will come to find there are tons of sites out there that will pay you good money to drive people to them. Affiliate programs exist for almost everything under the sun – just find something you love, start a blog/site around it, and voila!

Also see: How to make Money With A Blog.

2. How Other People make Money Online

We realise that we aren’t the only Kenyans making money online (hehe) and so this section is dedicated to everyone else that we have come across this past year.

A. Advertising
Like Chapaa sucks at making money from advertising but these sites do it amazingly well:

  1. Career Point Kenya – this is one of the most visited sites in Kenya and, rightly so, they make a lot of money from Google’s Adsense program. This means that whenever any of the hundreds of thousands of people who visit Career Point Kenya every day click on the Google Ads, the guys running that site get paid. Sweet! To replicate this you just need to build a website that gets huge, HUGE, numbers of visitors and you’ll get paid like you won’t believe. This is not as easy as it sounds, though, and I would caution against betting on advertising as your sole means of earning online.
  2. Bankelele – the ever popular Kenyan blog. I think this is one of the oldest blogs in Kenya. It has only survived this long because the guy who runs it is a master at what he does. Unlike Career Point Kenya, Bankele makes advertising money by selling his own ads at his own price (you get this luxury when you have a site as good as his). Here’s how to do this on your own site!

B. Selling Stuff
Jua More, mentioned above, is just a lucky occurrence. If you want to really make money by selling something tangible (or digital), then you need to look at, and learn from, the guys below:

  • Mama Mikes – Mama Mikes is one of the first e-commerce sites to serve Kenyans. It is a site that excels at selling Kenyan stuff to Kenyans who do not live in Kenya. For example, you can pay power bills for your family in Kenya while living in Spain – or buy them gifts and groceries. Brilliant idea, eh? I think so too. Mama Mikes found a niche market very early on in the game and took it over.
  • Fab Guru – a fascinating business run by a lady off her Nairobi apartment. This is the face of “make money from home”. Fab Guru sells ladies shoes, bags and other items. She particularly excels at marketing her wares on Facebook where she has a large following of “fans”. Fab Guru makes quite a lot and the ingredients seem to be: a)find something to sell (preferably something that you love) and b)find a group of people who love what you have to offer (in this case, Fab Guru didn’t find those people, she built a place for them to come to).
  • Career Point Kenya – these guys have written a book that resonates well with the people who visit their site. I’m not sure of the sales figures, but I’d bet they do very well.

Do you see a trend here? If you want to make money online by selling things, then you need to first find a good product (or products) – something you love working with and which is likely to have a market large enough to support you. Then you need to find, or build, a place where people who would be willing to buy your product(s) can be found. If you manage to do that, you’ll be home free!

C. Freelancing
Of all the ways people make money online, this is the one way used by most of the people we have come across. Quite simply, this is nothing but being a hired hand. That is, being paid to do something for someone because of your expertise, experience or both. Here are examples of Kenyans who are already doing this: Wuogard, Linda Cherotich, Maria Maina and our very own Crystal.

How do you do this? Well, first off you need to be able to do something better than most people can do it. It can be anything, from writing to art, to web design.

Next, you need to build out your portfolio and then try your hand at finding jobs/gigs at some of the more popular freelancer sites such as Freelancer.com.

To put it in a way that it is more easy to relate to, I’ll give the example of Kenyan Freelancer. She’s a brilliant writer. She set up to do business online the smart way: she set up Smurt Notes which is her ‘business profile’ used to ‘seal the deal’ – but that’s not all – she also has a somewhat less formal site, Kenyan Freelancer, which I would say does more of the ‘marketing’. A nice little one-two punch to get her clients.

Seems very do-able, eh? Good luck!

See also: Interviews with Maria Maina, Kenyan Freelancer, and Crystal.

Conclusion
In my personal experience, and as seen and proven above, you can make money online in Kenya by:

  1. Selling adverts on your site
  2. Consulting
  3. Selling other people’s stuff (affiliate marketing)
  4. E-commerce (selling your own things)
  5. Freelancing

I am sure there are more ways through which people are actually making money in Kenya, but the above are what I have actually seen proven. What about you? Are you making money online? No? Need help?

Good luck, and God bless you!

Photo by timbrauhn.

Why Does Your Business Not Blog?

A recent study by HubSpot found out that businesses that actively maintain their blogs draw as much as 7 times more visitors to their websites than businesses which do not have blogs. What does this mean?

Does your business depend on getting many visitors to your website? Or, would it benefit your business if your website had more visitors? Yes? Then you need to have an active and well maintained blog for your business.

What makes a good business blog? It may surprise you, but the big accounting and consulting firm, PricewaterhouseCoopers once did some research on what makes a good corporate blog. Here are their published results. From reading their white paper, some of the main points, in my mind, are:

  • Demonstrate expertise – Position an employee and/or the business as the industry thought leader.
  • Build customer relationships – Develop personal, long-term relationships with customers; collect feedback, insights, suggestions, complaints and endorsements; and increase intimacy by giving the business a human voice.
  • Enhance company credibility – Utilize a high-profile, press-monitored venue to directly address and respond to issues related to the company. During times of crisis, explicitly address needs and concerns of stakeholders. In other words, use the blog to paint the best picture possible for your business.
  • Expand company visibility – Link the blog to related Web sites via RSS to generate interest from new parties, including the media and competitors’ customers. Basically, use the blog to increase the number of people who know about you, and can find you.
  • Increase collaboration – Create a workspace in which project teams can interact.
  • Promote knowledge management – Provide employees with information and resources in an easy-to-navigate format.
  • Strengthen recruitment – Generate interest in the business from potential recruits by demonstrating candor and credibility in the blog.
  • Test progressive ideas – Gauge public interest to out-of-the-box thinking by posting ideas and monitoring responses.
  • Heighten search engine rankings – Raise rank and profile of business by building a high number of links to the blog.

Apart from those pointers, the white paper goes further and lists some additional tips:

  • Remember that blog readers are not passive consumers; they are actively seeking a ‘scoop’ or insight from your blog.
  • Do not just blog for blogging’s sake. Make sure that what you write about is interesting and engaging.
  • Authenticity is critical to creating a successful blog; readers know when content is primarily focused on marketing the firm/company.
  • Updating the blog on a regular basis is key to engaging readers and driving return traffic.
  • Be sure to incorporate RSS feeds. RSS feeds allow readers to receive blog updates in real-time.

So, why exactly does your business not blog?

Making Money With A Blog

There’s a lot of information out there about making money with a blog. And a lot of hype. For example, this article reports of blogs making $15,000 a month! Imagine that. There’s no doubt that you can make money from blogging. The blog your are reading does, in fact, make us money. :) If you missed it, here’s a series of articles that we did on setting up a simple blog business.

However, I thought it is important to write something of a ‘reality check’ concerning making money with blogs, especially in Kenya.

So, you want to make money blogging? Welcome to the club! Thousands have gone before you and many have succeeded but the sad fact is that the overwhelming majority of bloggers make little money or, most likely, nothing at all. I’m not trying to discourage you, just telling you as it is :)

Many bloggers that I know of start off with the idea that they’ll make money from advertising. This is cool – thousands of blogs survive and thrive on this, especially with Google’s Adsense program. But, and it is a big but, the truth is that advertising may not be your best option. In fact, many of the blogs that fail were started with this general plan: Start a blog – write many cool and interesting and fun articles – get lots and lots of visitors over time – make money. This may very well fail in today’s internet. Why? Well, it is very difficult to make substantial amounts of money off advertising alone – especially with Google Adsense. Yes, Adsense is wonderful and it supports thousands and thousands of blogs to make money but it does not work unless you are getting large numbers of visitors to your site. If you don’t get at least a thousand visitors a day then Adsense will very much disappoint you. That’s the truth. So don’t base your whole plan on advertising alone.

The good news is that there is a world of options for blog owners. For example, Kenya Buzz (which is not a blog), managed to get some advertisers on their site even when their visitor numbers were pretty low. I’m not sure how much they charge but it’s got to be something worthwhile. If you can get such advertising deals for your young blog then go for it, by all means. This brings me to another important point, unless you have very high visitor numbers, ‘self service’ advertising works better than advertising platforms such as Google Adsense. By this, I mean that it would be better to try and find your own advertisers at your own rates than relying solely on programs such as Adsense. For one thing, you can make more money even if you don’t have the visitors – depends on how you structure your deal and market it.

Of course advertising is not the only way to make money using blogs. Problogger has a huge list of ways to make money using blogs. There are, indeed, many other ways. We have to keep in mind that, at its core, a blog is very much part of ‘social media’ and web 2.0. A blog is a tool that you can very easily use to build a community of like-minded people. This is why, when it comes to blog monetization, I favour the techniques that use blogs to build or enhance a business. What I mean is that you do not actually make money ‘from’ the blog, but because of it. For example, Wambere does make money with Like Chapaa but not from it – she uses it to get clients for her other business. It works very well. So, for instance, if you are a photographer, you definitely want to set up a blog but not so that you can make money off advertisements or other ‘direct’ means – the blog helps you build a community of readers; it further helps you engage those readers and nurtures their interest in you, and your work. Selling your photography services to them then becomes much easier – and every new reader is a potential client who will love your blog, engage with it and, finally, buy your services. A blog is perfect for this. Blogs work very well for businesses that have a long sales cycle – businesses in which buyers take time before deciding to buy from a particular person/business. I hope I’m clear. In my experience, this is the best way to make money using blogs in Kenya.

So, before you rush out to your blogs, here’s some more thoughts:

  • You just have to pick a niche. Do not write a general blog, it gets you nowhere and will not build a very good, single minded, community. For heaven’s sake do pick a topic that you really love. There are many months of cold nights ahead and if you don’t love what your blog is about, then it will start to feel like a “chore” and then your blog will die a slow, miserable and penniless death.
  • Think clearly and rationally about the content of your blog. Remember that your content and style of writing will attract a very specific type of person. You want to avoid attracting people who will not end up being your customers because then you’ll be wasting time with the blog, ama? For instance, if you are a freelance writer, it may be very natural to write a blog about “how to write well” or “how to make it as a freelancer”. You will be surprised at how many people do this. The question is, who are your readers going to be? If you are a writer, and your readers are other writers, do you think they will pay money for you to write for them? No? Then don’t do it! Write about something like photography, so that you attract photographers who may then, possibly, need your writing services.
  • Blogging is hard work and it takes a pretty long time before it starts paying off. It may take months to years, even if you write daily. There are millions of blogs out there and every potential reader of your blog already has tons and tons of other things to do with their time. Please only do this if you are prepared to go “long term.”
  • As you work on your blog, you will notice that as time passes, you become more successful. If you picked a good niche and write quality stuff, then you will succeed, after a while. Just keep at it and have a clear picture of what you want from the blog so that you keep yourself motivated. Thinking long term is better.
  • Blogging money can be the best money you ever make! Most bloggers just love writing (because they picked a topic that they enjoy) for their blogs and when this starts making them money, it is pure bliss!
  • If you already have a web presence for your business, or if you are already into ecommerce, then you just must have a blog. It is priceless in terms of marketing and enhancing your online presence. For one thing, a blog does wonders to any site’s SEO (search engine optimisation). You’ll want to think clearly and deeply about the ‘tone’ that your blog will take. Make sure it goes well with the rest of what you do. Creativity is key, though.

So, that’s it, some random thoughts on making money using blogs. What do you think? We’d love to hear from you. We’re also available for hire, by the way. :)

How To Be Successful

About two months ago, we started a little project to try and work with some of our readers and try help them earn their very first Shilling online. Of course this program is Biashara 30. Well, B30 is now coming to a close and I want to take this opportunity to share the biggest lesson that I learn over the duration fo B30.

First, let me digress. B30 was fairly successful. We only let in 10 people and, unfortunately, some of the people we let in did not find time to participate in B30. The rest were very active, and the B30 training website bears witness to this. By far, the star of B30 was Maria Maina. She came to B30 being a big newbie on the internet but as I write she is launching an ebook shop whose first offering is an ebook that was written by Maria herself. In addition, she is a raging success at online freelancing.

How did she do it? In her own words, “Don’t flake out and everything you do will achieve some success.”

I agree with Maina. If you want to do something, and succeed at it then you have to do it, and do it well. You have to put in the energy, focus and do the work. There is no shortcut, really.

Going back to B30, Maria stood out from the rest – she actually really did everything that we talked about, and flooded our inboxes with questions. What about the rest of the B30 participants? No one put as much effort as Maria……likewise, no one is enjoying the success that Maria is enjoying.

If you want to do something, and succeed at doing it then you simply must work at it. Find time and work at it; and work at it again, and again until you accomplish your goals.

N/B: If you’re looking to get into the next B30 then be warned….everything that you achieve is absolutely up to you and to the amount of time and effort that you put into the project.