Taxi Driver In India Uses Youtube to Find Customers

March 12th, 2010 No comments »

So, I read this over at Alootechie and felt that I had to share it with you, dear readers.

Apparently, Divesh Mishra, an Indian taxi driver was worried that his business was going down. This was in January 2008 when the Indian travel industry was experiencing a downturn. Divesh knew he had to do something to keep his business going.

“I wanted to advertise about my services but could not do that as I did not have much funds,” Mishra said. “This was the time when I met a friend from Singapore. He was one of my customers and I discussed my problems with him. He then suggested me to upload a video on YouTube. Though I knew about internet, I had never heard about YouTube before.” (Source)

The rest, as they say, is history. Divesh’s video has been viewed 24,000+ times and he reportedly gets hundreds of emails a week – from foreigners asking about his services for when they visit India. According to Mishra it was amazing to get such response and this made him understand the power of internet. “It was a wise decision as I eventually understood that I could not have reached those consumers if I had advertised on some other media. Internet helped me to reach out to foreign customers,” he said.

Embracing the internet changes lives, and businesses. What about you, though? What are you doing to tap onto the opportunities provided by the internet?

8-4-4 Robots

March 11th, 2010 No comments »

Are you a product of the 8-4-4 system? Well, whether you are or you are not you have probably heard about this: “8-4-4 produces robots”. Is it true? It is said that the 8-4-4 system of education has a workload so heavy that that students go through school without getting a real education; it is said that the system produces people trained to cram and follow instructions but not actually think on their own. I’m an 8-4-4 product and so I am not sure that all this is true.

If it is true, then the 8-4-4 seems to be perfect at producing … employees. Since the dawn of the industrial age, the bulk of employment opportunities were available in “factory-type” jobs. Jobs in which the employee is a faceless ‘cog’ among many. The 8-4-4, it seems, is perfect at producing cogs. However, one may argue that all education systems everywhere produce ‘cogs’.

Why do people go to school? A while ago I heard about a pair of parents who had quite the strange reaction to the wonderful news that their daughter (who was still in college) was starting a business. The parents were furious that their daughter was starting a business instead of focusing on her school work (she was in university) and promptly put an end to her entrepreneurial ways. “Finish school, get a good job and then think about starting a business,” was the advice given.

Do we go to school so that we can be able to get a job? Am I missing something here? Don’t we all go to school so that when we come of age we are able to build a good life for ourselves and become valuable citizens? School is important, very important. But not as important as most people think it is. The important thing is to learn all that you can and how to use it to achieve your goals and/or make a good life for yourself. As it happens, ’schooling’ is not the same as ‘education’. As Mark Twain once said, don’t let schooling interfere with your education.

To the left to the left

March 10th, 2010 No comments »

Running your own business is immensely fulfilling, but it can also be tedious. You have no weekends, no public holidays, no annual leave. You will probably never retire, and you can’t quit or walk away when you get frustrated or bored. You worry even in your sleep, because there is no boss or subordinates to blame when things go wrong. The buck starts and stops with you.

But I’ve realised that getting a breath of fresh air is easier than you’d think. All you have to do is shift positions, change direction, step to the side.

Think about your pre-business desk job. When you felt drained, all you had to do was facebook for a few minutes [only a few minutes mind you] and your mind would be alert. You’d find some long-forgotten picture tag or some silly new game, and suddenly you’d be smiling through your chores.

In running your biashara, the same rule applies. I’m not recommending you go hang out on facebook; you can end up spending a dangerous amount of time there considering there’s no annoying boss to stop you!

I simply mean you should change tasks. When you’re running your business, you generally handle everything from finances to door-to-door sales. Even if you have employees to do all this for you, you find that your eye is all over. After all, this is your baby.

And this is where the trick lies.

If you’ve been dealing with difficult clients all day, take a break and look through the books. If you’ve been filling out your tax returns and your eyes are swimming in numbers, stop for a second, pick up your cell phone, and make a courtesy call to a client.

If you’ve been shaping up the code on your website, jump to the comments page and work on your response. If you’ve been taking inventory at your warehouse, run to the computer and work on the receipts. All it takes is a simple sideways step.

I’m not very good at multi-tasking [actually, I suck at it. I can’t even talk and skate at the same time!] and I’m (usually) a very focused person, so I like to finish one task before I move on to the next. I’ve been working on an editorial assignment all day, and after 12 hours, the full stops were starting to look like commas, and the small caps are lost in the text. I thought about taking a break to read a novel, but I figured I’d never stop. I looked at the pile of laundry and the dishes in the kitchen [I’ve nothing left that’s clean!] but that didn’t hold much motivation.

So I started to think about the other assignments that are due today, and took a break to do a little writing. Four articles later, my mind was refreshed, my deadlines were met, and I could do my editorial work easy peasy.

Granted, this may not be possible with all businesses, but if you stretch your mind far enough, you can find a slightly different section of your work to take your mind of things, even if it’s as basic as shifting from counting your thousand-bob notes to stacking your ten-bob coins…

Crystal Ading’ is a professional author, editor, rock lover and mother. Her work is available through www.threeceebee.com.