Everyone Uses the Internet for a Reason

As the year starts, here is an absolute GEM from DoshDosh:

“It’s the first month of a new year and at this time I’m itching to start new web ventures both for fun and profit. I usually do up a list of possible startup and site ideas and narrow them down into those with the highest potential. But success depends on execution and not just plans so I tend not to be too hung up about having a complete vision of what I want.

A little vagueness won’t hurt. I can always muddle through and change things up in response to market conditions or personal interest. No need to be perfect from the start.

I looked at many websites to study their methods, to learn what made them a success. I started planning what specific niche I wanted to explore and suddenly realized that I was thinking about the whole thing in a roundabout way.

There’s really no need to think hard about having the perfect idea. The foundations of popular and profitable websites/services are deeply related to the basic reasons why people get online and use the internet. Let’s do some reverse engineering from that perspective.

So, why do people worldwide use the internet?

  1. To communicate and socialize
    This is very much a fundamental human need. People like to meet and talk to other people through the internet. They use it to maintain new or existing relationships. They want to communicate ideas and find solidarity with others who share similar interests. So do something which facilitates communication. Hyper-local or cross-border communities, social networks, virtual worlds, apps or services built on existing communication/social protocols and services. Bring human social activities onto the internet grid. Socialize existing web functions, emphasize on connecting people.

  2. To find information, learn new things and be entertained
    The internet is a massive archive of new and old information. It is also a source of pleasure, giving immediate gratification in the form of images, sound and interactivity. As an educational tool, the web is essential for people who are seeking to learn.

    People want to find things online. So help them. Create a system which provides information or filters existing content. Monetize the flow of data. Blogs, training courses, social news, aggregated news, paid membership sites, online journals, one-stop entertainment portals, video, image and game hubs with a specific focus.

  3. To do work, generate income and run a business
    People use the internet to make a living. It is essential to many businesses that want to increase brand exposure or sell a product/service. They also use the web to help them work better. There is a market of webmasters, entrepreneurs and small/big businesses out there who are willing to pay to boost their revenue. Consultancies, design firms, freelancers, enterprise software, business-specific tools/apps and services. Think of ways to help people work smarter and more efficiently online.

And of course, there’s the e-commerce industry and the buying/selling of products. There’s really a lot more specific reasons why people get online. Everyone of them is an idea for a product/service/website. Most likely there’s already someone out there in the same niche doing the same thing. The question is not how many competitors are there but how saturated and fulfilled are each web user’s reasons/needs.

Differentiate by presenting alternate solutions. Or stand on the shoulders of giants and improve existing services/websites even more. Learn to do some clever marketing and you should do fine. Cut your losses early by quitting when you’ve lost the passion or will to work hard. Because one rarely gets profitable or influential without interest or perseverance.”

How To Price You Product/Service For Maximum Profit

Do you sell anything? I bet it was quite difficult coming up with the price, right? Trust me, I’ve been there. You want a price that ensures you make maximum profit yet you do not want to alienate your customer. What to do?

Here’s a very interesting article on: Pricing experiments you might not know, but can learn from.

The article gives concrete examples of interesting price experiments that you can learn from.

Learn To Say No

No.

No, we don’t take clients like that.

No, that’s not part of what we offer.

No, that market is too hard for us to service properly.

No, I won’t bend on this principle.

No, I’m sorry, I won’t be able to have lunch with you.

No, that’s not good enough. Will you please do it again?

No, I’m not willing to lose my focus, and no, I’m not willing to compromise.

Courtesy of Seth Godin.

The “Safari Cup” – Kenyan StarCraft 2 Tournament

This is a follow-up to the recent article on “E-sports“.

Kalongo.com is organising a small StarCraft 2 tournament, the Safari Cup. In their own words:

“We’re very pleased to announce that we shall be hosting our very first StarCraft 2 tournament, the Safari Cup.

We intend for this to be a fun event whose primary goal is to bring Kenyan StarCraft 2 players together in competitive play. Let us not let Kenya be left out of the StarCraft frenzy that is currently sweeping the world – ama aje? Sign up and lets have some fun while gaining some skill & experience.”

So, well, go ahead and sign up.

The Money System and Eternal Debt

How does money work? Many people know that money is “printed” at the Central Bank so that we can use it in our economy. But how, exactly, does this process work? How did we go from using gold and silver to paper as our money?

“Paper” money was invented due to necessity. At the start of the industrial revolution, businesses were expanding at rates never seen before and they needed money to finance their expansion. At that time, people used gold and silver coins for money. So if it cost one million gold coins to build a new factory, then you had to actually find one million gold coins. But gold and silver are rare so there was not enough gold to satisfy the demand for money.

A man named John Law solved this problem by inventing what would later be known as the fractional reserve system. He invented a new type of money to replace the use of gold coins. It is important to note that his invention created the mechanism to finance the industrial revolution and, indeed, our modern technological world.

Law’s solution was to create “paper” money, a.k.a banknotes, and use it instead of gold coins. The banknotes would then be officially recognised as “real money”. The advantage was that paper money could be expanded infinitely (unlike gold) and was much cheaper to make. To get and keep initial public confidence (people questioned why they should stop using gold and start using paper), Law suggested that a fraction of gold always be kept on hand for the few people who wanted to redeem their notes for real actual gold. Through trial and error, it was found that gold reserves could safely “back up” up to ten times their value of paper money. That is, if a bank had Kshs 100 worth of gold, they could safely print up to Kshs 1,000 bank notes.

As stated above, at the start, banks had to have real gold reserves roughly equal to 10% of all the paper money that they printed. However, in the 1930s, the ability for people to convert their paper money into gold was dropped. This removed the need for central banks to have gold reserves in their possession and, indeed, virtually no central bank in the world today has gold reserves that can fully back up all their paper money. John Law’s method of money creation is still the dynamo that powers our present world.

However, there exists a grave problem. Let’s imagine that the Central Bank of Kenya wanted to print Kshs 100 today. They would print it and then would lend it to the government of Kenya or any one of the local banks. Naturally, the Central Bank incurred some costs while printing the money so it has to charge interest to whoever takes the newly printed Kshs 100. That is, if the interest rate is 10%, the Central Bank will expect to be paid back Kshs 110 for every Kshs 100 that it prints. Think about this. Who prints the Kshs 10 to pay back the initial amount? The answer is no one. This money is created out of thin air.

When presented with this scenario, there is often a tendency to think:”Ah, but the borrower can always make the extra Ksh 10 somewhere else, through hard work or a deal overseas.” However, although we frequently interchange the two sayings, earning money is not the same as making it. Earnings are simply a transfer of money from one ownership to another and neither increase nor decrease the total money in existence. Making money actually does increase the nation’s money supply but no-one can do that but the central bank itself.

The result of creating Kshs 100 but demanding Kshs 110 in return is that the collective borrowers of a nation are forever trying to repay an amount that they will never be able to repay: the mythical Kshs 10 that was never actually printed. This debt is, in fact, unrepayable and every time more money is printed, the nation’s overall indebtedness increases by the amount of interest due to the Central Bank.

Many economists know about this problem but pass it off as irrelevant. The idea is that if the economy keeps expanding, it fuels an increase in the total money supply in which case there is no problem with meeting interest payments on an increasing debt load. It is important to note that when John Law lived, the need to continuously expand to meet growing debt repayments was seen as a minor problem. Today, however, we are faced with the reality that our world cannot support infinite growth. In spite of this, we have to grow consistently forever or face total economic collapse due to the eternal debt inherent in our monetary system.

This “eternal debt” creates some interesting problems which I will cover in a later article.

A Tiny Computer That Costs Kshs 2,500

2500 Computer

2500 Computer

The Raspberry Pi is an amazing little device that is actually a fully functioning computer. It is not much larger than a persons finger and consists of not much more than a processor (CPU), a USB port to connect a keyboard, and a way to connect it to a TV. Simple enough? The best part is that the device will be sold for about $25 (Kshs 2,250 at today’s rate).

Now you can buy 20 computers for less than 50,000/- bob. I think this device has massive potential in Kenya. You can spread computer literacy to even the remotest parts of Kenya with a device like this – ama? A really, really good feature of this device is that it can be connected to a TV. TVs are abundant in Kenya so if a family wanted a computer all they had to spend was 2,250 and they have one!

Learn more: A 15 pound computer to inspire young programmers.

Safaricon Uncovered!

Safaricon

Safaricon

Look at the above image keenly….introducing Safaricon.co.ke! This is a whole website dedicated to nothing but the bashing of Safaricom. Notice the close similarity to Safaricom’s own website www.safaricom.co.ke It seems the big green giant has really annoyed some people…

What do you think of this? A stroke of genius, or just misguided miscreants?