A while back, I had written this:

In case you have not realised it yet, computer programming skills are as necessary for success today as reading and writing have been for the past few centuries.

In fact, “You’re a second-class citizen if you don’t know how to read and write today, and in twenty or thirty years the same will be true for people who don’t have basic computer programming skills. Those who don’t understand–at the very least–the concepts of order-of-execution, variables, data structures and recursion will be as socially and economically disadvantaged as the illiterate are now.

I have been taking CS 101: BUILDING A SEARCH ENGINE from Udacity for a few weeks now. I must be honest and say that the course represents one of the very best learning experiences I have ever had. The course instructor, Professor David Evans, is naturally gifted at teaching complex ideas in simple terms.

If you have ever wanted to learn how to program, you have the most golden opportunity to do it now. Have you ever been frustrated when you hired a “techie” who played around with you? This is your opportunity to make sure it does not happen again. Are you an aspiring entrepreneur? Learning to code is never a wrong move. Especially in today’s world.

Just to show you how accessible a good ICT education is today, following the CS101 class, Udacity are introducing the following (among others):

CS253 – WEB APPLICATION ENGINEERING
Description: Web applications have the power to provide useful services to millions of people worldwide. In this class, you will learn how to build your own blog application starting from the basics of how the web works and how to set up a web application and process user input, to how to use databases, manage user accounts, interact with other web services, and make your application scale to support large numbers of users.

CS262 – PROGRAMMING LANGUAGES
Description: This class will give you an introduction to fundamentals of programming languages. In seven weeks, you will build your own simple web browser complete with the ability to parse and understand HTML and JavaScript. You will learn key concepts such as how to specify and process valid strings, sentences and program structures. Then, you will design and build an interpreter – a program that simulates other programs.

Yes, you read right. In about 14 weeks you can go to a complete and utter beginner to someone who can create their own simple web browser. How cool is that?

Personally, I think this is a godsend for us in the “developing world”. In my opinion, our tertiary education systems are not at an acceptable level of quality, especially for computer science and similar disciplines. Udacity and others like it represent a great, great opportunity for us.

Nicolas Pottier of Nyaruka puts it best:

Suddenly, the very best education is available to everyone. Suddenly it doesn’t matter if you live in America or Rwanda, the opportunity is yours. And that’s why I think the greatest effect of Udacity will be felt not in America, not in Europe, but in developing countries like Rwanda. Because the improvement in quality over what is offered here is astronomical.

I fully expect that everybody who finishes the eight week Udacity course will be better prepared than those who finish four year university programs in Rwanda. And that’s not unique to Rwanda. Every developing country suddenly got a world class computer science school donated to them. [Read More]

Are you as excited as I am?

You remember those ads you see on the streets that go like: “Daktari Mtanzania anayetibu magonjwa 75…..?

Well, have a look at this:

I will cast a powerful SPELL to get you whatever you want for $5
Spell Caster, Master Shaman Crystal Indigo will perform an extremely powerful spiritual spell for ANY need that you desire. Want to find your true soul mate? Want an ex- lover back? Need more money? Want to lose weight fast? Do you have a serious problem that needs fixing?The spell I cast will quickly and dramatically change your life!

YES, now you can get services za “Daktari” online, for $5…

Link: I will cast a powerful SPELL to get you whatever you want for $5

What do you think?

A little Gem from DoshDosh:

Imagine you’re a email spammer. Your strategy is to send out thousands of unsolicited emails everyday hoping that some unassuming individual will purchase your product or inadvertently get infected by your malware/virus, so you can phish for credit card and banking details.

So here’s the situation. You’re dealing with millions of people whom you don’t know. You might not even know their age and gender, the basic demographic yardsticks. You can data mine email archives on a zombie computer to create personalized and convincing email messages but you’re always going to be dealing with a barrier of not-enough-trust.

You don’t know the audience well. So how do you increase the chance that they’ll even open up your email and clickthrough on the links within it? By treading on common ground and leading with the familiar. People might not know who you are but they know Angelina Jolie, who incidentally is the most popular celebrity name used by email spammers.

2.28% of all emails sent in July 2008 contained her name in the subject field. As a personality famous worldwide, she’s an alluring referential point spammers use to breach the walls of unsavvy targets. The familiar is powerful. That’s why you’ll see domain urls that are almost identical to official institutions or receive emails that use the addresses of people you know.

But that’s not all, spammers also love to use current events as bait. Events like political elections, conflicts between nations and major sports events like the Olympics are all fodder used to hook unassuming users into clicking on links or videos loaded with Trojan viruses.

When you want to get someone to do something, you need to arouse their interest first. You might not know every single person who reads your site, but that’s fine. Because you do know what they are generally familiar with. Use those references to bridge the gap and connect.

Every single blog post or salesletter you write can be filled with comparisons, analogies, metaphors, name-drops, references and citations that make your offer/idea more vivid. More familiar. More enticing. So focus on getting your audience interested first, because if they tune out right from the start, they’ll never absorb your pitch or give you a second chance.

When you build your website, or when you launch an online business, a problem that you may have not anticipated becomes apparent. Where do you get content to put in your new website? We all know that good compelling content is what makes or breaks a site, right? So where can you get it?

1. Steal it
This is easy. Just Google any random topic and you will find thousands of places where you can steal from. Copy-paste and you’re done. Easy peasy. Except it does not work and is a little stupid in this day and age.

Sadly, it is worth noting that a significant number of clients who I have worked with before think this is what they need.

2. User-generated content
The idea here is that you hope people will come to your website and entertain themselves while at the same time filling your website with content. This approach has worked for many websites out there but it probably will not work for you. Sawa?

Sturgeon’s Law says that 90% of everything is garbage. This is even more true when you try to deal with user generated content.

Traditionally in Kenya, sites that depend on user generated content do not fair well at all. This is how zuqka died despite being backed by a whole lot of money. Mgangagenge expounds on this:

…UGC needs 24-hour surveillance of user behaviour to monitor usage trends, offensive content, and most of all, SPAM. Once you neglect a UGC site, it either degenerates into a flame war a la mashada, a porn site a la KenyanList/eastafricantube, or a SPAM farm a la Zuqka.

3. Mass Semi-Amateur Content
You know www.e-how.com? This is their content generation strategy of choice. Basically what you do is pay an army of underpaid freelancers to write articles for your website in mass. Learn more.

Of course the quality of content will be higher than user generated content but I personally do not feel that the difference in quality is very pronounced. I would not recommend this for your website.

Besides, Google is clamping down hard on this. Be warned.

4. Using Talented Expert Writers
In theory, this sounds really good. You can hire expert “artists” to write beautiful stuff, polishing every little bit to perfection. If you can do this consistently, your site will be known for its quality, well researched content. I would recommend this, but I feel it may be too expensive for almost everybody. I am tempted to call this the “New York Times” (NYT) approach.

Speaking of which, have you had a look at the NYT financial performance lately? If the NYT brand cannot make this method work, what makes you think it will be sustainable for your relatively small brand? Pole.

5. Scalable Content Creation
If you are going to be able to generate content that is high quality yet affordable and which advances your business goals then you will have to get creative.

A while back Ok Cupid published an article titled “How Your Race Affects The Messages You Get“. Please have a look at that article again – they received thousands of comments and no doubt many other websites talked about it.

Ok Cupid did something very smart. They used a kawaida user survey to publish an interesting, easily consumable, easily share-able piece of content. Brilliant! And you know what? Ok Cupid can do this over and over again because they already have the tools in place. All they need to do is come at it from a different angle and be the at the top of the social news sites again.

What’s the lesson here?

As a business you should strive to collect (or to be privy to) unique information. In almost every business imaginable, you can collect unique information and with just a bit of creativity whip it into amazing content for your website.

Are you a wedding planner? Whats the most comment color themes at your weddings?; Do you sell spare parts? What item breaks down the most? How can people take care of it better?; Do you sell cakes? Why not share unique recipes? What is bought most often? etc etc

The idea is that if you run any business, stuff that you do every day can be turned into simple and interesting content for your website.

If you have not yet started collection interesting data, you can start analyzing existing data. The recent Open Data movement should get you started! Keep in mind that anyone else can do this, though, so use it as a temporary solution while you build your own unique stuff.