Step 1: Content Good Content is the key to a good long-term online business. Why? Because marketing costs time and money. You want to have content that gets passed on naturally through the internet. You still need to do marketing but you’re hoping much of your marketing will be done freely through word-of-mouth. And to […]
[Continue reading…]Interesting Kenyan Sites #6
September 28, 2010 by 7 Comments
Easy Fax – this is a website that provides virtual fax services, in Kenya! I must say that the site is pretty well done and the user experience just seems miles ahead of most Kenyan offerings, kudos to the people behind this. Now you can receive faxes for free, via email, in Kenya. Check it […]
[Continue reading…]5 Rules For Your “About Us” Page
September 28, 2010 by Leave a Comment
Seth Godin shares some wisdom on how to build effective “About Us” pages for our websites. This page is often one of the most important pages on any website but also one of the most poorly done pages. Here’s what Seth has to say: When someone comes to your site for the first time, they’re […]
[Continue reading…]Our Archives Are Now Live
September 28, 2010 by Leave a Comment
We’ve gotten frequent emails from people asking questions that we have answered very well in past articles – even though those may be from a year or two away. Other people have simply been asking for an easier way to access past articles from Like Chapaa. Well, we listened. We have just completed building an […]
[Continue reading…]Free Internet Marketing Textbook
September 27, 2010 by Leave a Comment
In this day and age, it is almost suicidal to ignore the Internet’s role in marketing. If you want to do any kind of online business, Internet marketing is, of course, critical. The strange thing is that even for normal, “brick and mortar”, businesses, it is folly to ignore the Internet. “We live in an […]
[Continue reading…]The Perfect Business
September 26, 2010 by 1 Comment
I’ve always disliked multi level marketing (sometimes derogatorily called ‘pyramid schemes’) like GNLD. But today, I watched the video below and it changed my perception of these models. Allow me to explain. In the business world, there are four types of people: Employees Self-employed people (solo acts) Business owners Inverstors The poor people of this […]
[Continue reading…]How Not To Get Lost In Business (or Anything Else)
September 24, 2010 by 1 Comment
Have you ever sat behind the steering wheel of a car without knowing where you are going? Sounds bizarre, right? What is more bizarre is that we do this every day in our professional lives without finding it disturbing! If you are smart (which I am sure you are and that is why you are […]
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