The Perfect Business

I’ve always disliked multi level marketing (sometimes derogatorily called ‘pyramid schemes’) like GNLD. But today, I watched the video below and it changed my perception of these models. Allow me to explain.

In the business world, there are four types of people:

  1. Employees
  2. Self-employed people (solo acts)
  3. Business owners
  4. Inverstors

The poor people of this world are employees and self-employed people. Employees work hard to build businesses that they will never own and are always at risk of losing everything. Self-employed people are safer than employees – what they build, they own but the business depends wholly on them and if anything happens to them, the business fails and financial doom ensues.

Business owners and investors are the rich people of the world. They do not work for money, their money works for them. Clearly, we should all try and learn how to build businesses and invest wisely. It is a subject that should be taught in every school, but sadly is not. Therefore, an overwhelming majority of the population of any country, Kenya included, grows up into adulthood with little idea of how to actually build and grow a business.

Because we should all learn how to build businesses, a great challenge exists for the majority of people – how do you learn how to do business? In the video below, Robert T Kiyosaki, author of Rich Dad, Poor Dad says that the simplest, fastest and safest way to learn how to do business is through companies that offer multi-level marketing. Think about it. If you join a company like GNLD to sell their products, they will support you in all sorts of ways to make sure that you make sales and become successful. While you are doing this, you are learning how to do business in a safe and supportive environment. You could then easily stop the GNLD stuff and set up your own venture using your newly acquired skills and experiences. Makes sense? Watch the video:

What do you think?

Additional Resources


  1. I feel your anguish. Multilevel Marketing has a long way to go in Kenya. It does not help that MLM’s came to be erroneously categorized with Ponzi schemes in the form of unscrupulous pyramids. Others selling herbal products have made strides but have not been able to diversify their products beyond herbals. This limits the scope of what they have available to market. They also have to shuttle from warehouse to end market carrying briefcases and handbags. Only to make a little amount.

    What has worked for me is e.commerce based Multilevel Marketing. In the US hundreds of thousands actually make a career out of MLM. A visit to a website like would give an idea on how mlm’s are changing lives of many (mine included). Here in Kenya there are Marketers earning in the brackets of millions per month by aggressive marketing. MLM is fast growing not just in Kenya but through the entire region and indeed continent.

    It is my hope that many more will come to see the life changing potential that you have seen in MLM. Great choice you wont regret it.

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