Archives for September 2010

6 Time Management Tips For The Small Business Owner

These are some Time Management Tips I utilize (most of the time……) to reduce my time commitment in the business, so I can spend time on more valuable activities or just for personal time. I think they can be effective no matter what type of business that you are involved in.

1. Put a Price Tag on Your Time
Take the amount of money that you made last year and divide it by 2000 (40 hours x 50 weeks). This is your hourly rate. Whenever you are doing something of questionable value, ask yourself if you would pay yourself to do that activity? If it’s not, either eliminate that activity because it’s not productive, or outsource it to someone at a lower rate. You can now focus on more valuable work.

2. Meetings are Time Management Killers

  • Don’t schedule meetings if they aren’t really necessary. I used to have a lot of scheduled weekly calls with some suppliers and other partners that we worked with. They would often be valuable at first but after several meetings, everyone felt obligated to join the meetings because they were valuable previously. Unfortunately, we spent the same amount of time in them and got less and less done. Maybe you can block off the time and meet only if someone really needs to that week. Better yet, don’t meet with them unless you have some specific business decision to make.
  • Don’t schedule meetings for an hour if you need 15 minutes. If that is the time needed to cover something, schedule it for that amount of time.
  • Have agendas for your meetings and stick to them. There really should only be 1 or 2 things that you need to talk about
  • Meeting to talk about nothing specific is a waste of your time.
  • Try to limit uncommitted conversations. In the business environment, it is perfectly natural to have small talk amongst people you work with on an every day basis. These are conversations about the weather or television shows you watched the previous night. It is important to have these conversations with others in order to connect with them and show you are a human being. However, too many of these kinds of conversations are wasteful of your valuable time . It takes hard work to know when you are doing it, catch yourself and get focused back on the business item at hand.

3. Limit Hypothesizing
A lot of smart people waste a lot of time hypothesizing an answer to something when they should just stop and go get the facts. Too much time can be spent guessing or speaking with feelings versus speaking with data and facts. It is perfectly acceptable to admit “I don’t know the answer” as long as you follow it up with “but I will find out and get back to you”.

4. Keep Your Workspace Clean and Organized
Keep your desk and computer clean and organized. I don’t have a permanent workspace or office (and never have in my young business career), so I treat every location I go into as a temporary workspace. At the end of the day, I pack everything up I need, put it in my briefcase and leave.

5. Use a “To-Do” list
Yes, one and only one list. I personally like to use Google calendar to keep my To-Do list but I know a lot of people who are proponents of taking it off the computer and away from e-mail so they aren’t tied so closely together. I might do that eventually.

Here are some other real important points around To-Do lists:

  • Do not use your email inbox as a To Do list. Your email is a business tool used to communicate with others.
  • Always make your To-Do list short enough that you can complete it the next day. Don’t have 20 things that you will never realistically be able to accomplish. I like to have 2 or 3 big things that I need to accomplish.
  • Complete your “To Do” list for the next day before you close up shop for the night.
  • Review your list and work to move things off it and always place new things on it.
  • If you have your list in Outlook or Google Calendar, print it out and work off that paper.
  • I read Stephen Covey’s 7 Habits of Highly Effective People a couple of years ago and he had a great concept of placing your time in quadrants. He noted that highly effective people prioritized their time around important items and urged the notion that not everything is urgent all the time. So, I prioritize actions around these categories and try to spend most of my time in Quadrant 2 (Important Stuff but Not Urgent). There are enough unforeseen problems that pop-up and consume your attention each day. It is always okay to ask others when they want something back from you to gauge the importance and urgency.

6. Check Voicemail and E-mail Twice a Day
Check your voicemail and e-mail twice a day. Don’t check them first thing in the morning. I recommend checking it at 11 AM and 4 PM.

This means that you absolutely have to remove any new e-mail notifications from your computer so you’re not getting a notification whenever you receive your e-mail. I even turn off Outlook’s automatic Send/Receive so that I can get stuff in e-mail without checking out everything that was sent to me.

Best of Luck with these Time Management Tips
These time management tips are intended to be helpful. They work for me on most occasions. No one is perfect all the time and it takes great discipline to police yourself if you want to achieve higher levels of productivity and effectiveness.

Interesting Kenyan Site #4

Like Chapaa PresentsKibera News Network. You know CNN? This is the CNN of Kibera, KNN. Sounds nice eh? Basically it is a YouTube channel for videos from Nairobi’s Kibera slums, made by residents of Kibera. It gives Kibera exposure much unlike the typical ‘doom and gloom’ CNN reports.

Majibu. I severely dislike those “Ask Auntie Tabby” type of columns in the newspapers where some wise guy (or girl) answers readers questions. However, more than once Yahoo Answers has provided me with very accurate answers to very specific questions. Therefore, Majibu – which looks like a local version of yahoo Answers – excites me in that it is now, theoretically at least, possible to get ‘local’ answers to any questions you may have. Give it a try!

Flops
E Pesa. Perharps this is an unfair review but I just would NOT do any business with this site. The idea is good but, well, the site doesn’t inspire enough confidence in me to take them seriously. It is important to do this when handling money. The fact that the site says “Copyright © E-pesa 2008” doesn’t help one bit! Please be careful when dealing with these guys or just do not do it!

What could they do? Spruce the site up and make it more appealing. Also, keep it updated.

What Successful Companies Do Differently

This article was submitted to Like Chapaa anonymously.

To be frank – your best clients and your easiest jobs – I don’t want. We don’t look for typical clients looking to build a website or implement some online marketing. We turn down all requests that come our way.

Here Is The Goldmine I’ve Discovered…
Create “products” for niche markets and sell them to the masses of small businesses who are eager to buy them.

We’ve perfected the formula. It goes like this. Pick a niche. Develop something that works and passes the following test:

  1. It is simple and inexpensive to produce
  2. It can be priced to produce a killer profit
  3. It can be marketed like crazy

Successful Businesses Create Niches Where They Don’t Exist
Most businesses are the same company with different owners and a different name and logo. They’re all chasing after the same prospects and leads with the same marketing and sales methods and the same products.

Successful businesses, on the other hand, sell a different type of product or service. They are not carbon copies of their competitors. They have found a different type of product or service to sell to their clients.

  • Maybe they add something to their product to make it different from what everything else sells
  • They sell their service as a premium version of the commodity that everyone else sells, since it is unique
  • They are able to control the price as their product/service is unique

Do SOMETHING different than everyone else. Usually that involves the product or service that you sell. When you dig real deep, it might be the same type of thing that your competitor is selling. However, successful businesses have done something different – made it more special somehow. Once you do that, it’s easier to sell, you can make more money, and you don’t have to struggle to reach a hotly contested market. Why stay in the shark-infested waters when you can seek out the deep blue ocean?

For example, if you run a web design company, or if you do web design on a freelance basis, do you really think you can compete in today’s market? Everybody and their mother is a web designer nowadays! If you run your business just like every other web designer out there you will be dead in a few months. You have to be smart. So be smart. Be different.