UPDATE: If you take a look at the comments at the end of this post, you will notice some criticism. I’ve responded to these here(and also in the comments below).
Three months down the road, the most popular page in this blog is, by far, the ‘Sasanet.co.ke Opera Mini Hack.’ Everyday, I get 30-50 visitors to this page who are brought my way courtesy of google. It seems many of you are interested in sasanet, free sms and hacks. Not being one to let an opportunity go unused, I’ve decided to write more on sasanet and free sms.
Sasanet.co.ke – wtf!?
Please not that in this context, wtf has not been used to mean “where’s the fire”
Sasanet.co.ke used to be one of my favorite sites as it allowed me easy, free communication. I even came up with a hack specific to this site. Things change, however. Right now, I have an extreme dislike for sasanet.co.ke. Why?
Sasanet exhibited what I call classic jerky jock behavior. A jerky jock courts you, uses you then abuses you. Sasanet courted us by providing free sms services. I suspect this propelled them to widespread popularity and drove thousands to their site – that’s what they (sasanet) wanted. Later, they discontinued the free sms service and monetized everything on their site. See, that’s classic jerky jock. Now the thousands who visit (or used to visit) sasanet are probably either as disappointed as I am or got sucked into the ‘trap’ and now help sasanet make more money.
I’m not against making money in this way. In fact, I respect the jerky jock approach to business. However, I think the viability of this approach is ebbing away. Think web 2.0: freedom and equality geared to user (that’s you and I) satisfaction. This just goes to show that the web2.0fication of the net is not equal in all places. Kenya, evidently, still lives web 1.0.
With sasanet having gone the jerky jock way, does this spell the end of free sms services in Kenya?
There’s Always Someone Looking to Stab You in the Back and Kick You When you’re Down
The jerky jock approach is simple, fast, efficient, and makes sense (and money). As I said earlier, I think this approach cannot be used effectively anymore – it cannot work in the long run nowadays. The internet, after all, is the international network. This simply means that there is always someone somewhere who can, is and/or will compete with you.
Take sasanet, for example, they probably still make loads of money from visits to their site by people looking for free sms. Unfortunately, this is bound to be very short-term – the site’s visitors will eventually realize that sasanet cannot satisfy their need for free sms and will go looking for others who can satisfy that need. The lesson here is: do not go the jerky jock way. If you must go this way, make sure you don’t piss off your users (read customers) by keeping something, anything in it for them. Then again, if you must go this way, check your business model and re-strategize.
So, is there an alternative to sasanet.co.ke? You bet!
The Competition
Needing to send a text message to someone, for free, I went about on a search for a way to do just that. (No I’m not trying to spoil the sasanet party.) The search was too long for my liking but I did get results. The winners are:
First Prize – sms.ac: Just register as a user and you can send 3 absolutely free texts per day to anyone in the world. An added bonus: this site can help you make money. Plus, sms.ac is more than just a place to send free sms, its the largest mobile community on the net. An absolutely shocking thing about this site is that it is not ‘optimized’ for Firefox.
The also-rans: Both sendsmsnow.com and textnation.com provide free sms services. You have to register as a member of these sites before you can send any texts. A problem with these sites is that the recipient gets the sms as an email. This presents two problems:
- Recipients must be able to receive emails on their phones.
- Retrieving emails is not free in some countries. Countries like, you guessed it, Kenya.
So you send someone an sms and they get charged for reading it. This, in my point of view, is just plain evil good old robbery and begs the question : Isn’t safaricom even worse than a jerky jock? (I kindly ask Celtel users to elaborate on email retrieval charges, if any.)
My advice to sasanet.co.ke : find away to re-introduce the free sms service. As you can see, the competition is way behind what you used to offer (10 completely free text messages per day). It makes sense – you are likely to make more money that way. Did you know that sms.ac had, like you, scrapped free sms only to re-introduce it due to ‘public’ demand? Learn from their mistake.
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