Posts Tagged ‘Freebies’

Brainwashed!

March 19th, 2010

A while back, I wrote about 8-4-4 robots. Specifically, I wrote this:

Do we go to school so that we can be able to get a job? Am I missing something here? Don’t we all go to school so that when we come of age we are able to build a good life for ourselves and become valuable citizens? School is important, very important. But not as important as most people think it is. The important thing is to learn all that you can and how to use it to achieve your goals and/or make a good life for yourself. As it happens, ’schooling’ is not the same as ‘education’. As Mark Twain once said, don’t let schooling interfere with your education.

I’ve been thinking about this subject ever since. Do you remember learning to factor quadrilateral equations in high school? x2 -32x +12? Or calculus? Why were you taught this? Have you ever applied it in your life or work? If you are not a scientist or engineer well, you probably forgot about all that…. But why did they spend hours drilling you on such clearly useless content? Why does school teach things that most people never use? What is the purpose of school?

I believe that, as it is right now, education systems are designed to produce employees. I remember being given assignments to write English compositions while in Form 3. The teachers did not like it if you did not write in accordance with certain moulds or styles – you did not have the freedom to write what you imagined. Why is this? At school, you were being trained to be a compliant ‘cog’, someone who could mindlessly follow instructions as opposed to seeking out innovation and surprise.

Seth Godin puts it best, “I love math. I love the idea of working with numbers, of inventing cool ideas that click. But memorizing factors of 32? It’s clearly an effort to teach you to be taught, to instruct you in compliance, to follow the curriculum.”

That’s an excerpt from Seth Godin’s book, Brainwashed : Seven Ways to Re-invent Yourself.

Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true.

Not just persuade, but drill, practice, reinforce, and yes, brainwash.

The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.

Step out of line and the system would nudge (or push) you back to the center. Show signs of real creativity, originality or even genius, and well-meaning parents, teachers and authority figures would eagerly line up to get you back in line.

Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.

And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead.

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

Download the book for free and learn how you can liberate yourself: Brainwashed

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is Linchpin.

What did you think of the book?

How To Be Creative

February 26th, 2010

In today’s world, being creative is a requirement. Don’t you think so? The good thing is that everyone was born creative. The bad thing is that things like school (and 8-4-4) often steal our creativity. Hugh MacLeod’s How To Be Creative is a book that teaches you how to get back your creativity. Do you want to be creative? Download the book below.

Hugh doesn’t teach you how to come up with your big idea, nor is the book a collection of theories on what makes something innovative. Rather, Hugh’s rules teach a mindset conducive to pushing great ideas to their logical conclusions. This book won’t teach you how to paint, but if you’re lucky you’ll come away with the mental frame you need to avoid having the outside world crush your creativity.

My favorite line from the book: The more original your idea is, the less good advice people will be able to give you.

Download it here: How To Be Creative

Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere.

How To Monitor Your Brand Online For Free

February 5th, 2010

Monitoring what people say about your business online is very important. Everyone and anyone can talk about your business on their blogs, twitter or facebook. However, the very nature of the internet means that what people say about you online can reach millions of people in a few weeks, a few days, or even a few minutes! What if a disgruntled customer talks ill of you and suddenly millions of people hate your business? You need to monitor what people say about you so that you can understand how people view your business and respond to what people say. This is called online reputation management (ORM).

A common challenge for businesses seeking to do ORM is that the internet is too large and it would not be feasible to effectively monitor everything at an unacceptable cost. Well, that used to be true. Today, though, you can monitor your brand very effectively, for free. Watch the video below to learn more.

YouTube Preview Image

The strategy is based around using online tools to generate real-time feeds which you can monitor from one central location, Google reader. (You can use any other feed reader).

If you need help or any clarifications feel free to leave a comment below. Good luck.

How To Fax For Free

November 21st, 2009

So recently we’ve been having a number of dealings with organisations and people in the big USA here at Like Chapaa. We’ve had to send a number of faxes, unfortunately. Unfortunately because we consider faxing to be…old school. We don’t even have fax machines at our offices, for starters!

What to do? Well, for a while we sent the faxes the old way…but we’re internet people so we were always looking for a smart alternative. We think we found one!

How to send faxes to the USA, free of charge and via the internet
Cool, eh? It’s simple too. Just:

  1. Get a free account and US fax number from k7. K7 will give you a US number that will let anyone fax or call you. Faxes and voicemail will be delivered to your (email) inbox.
  2. Go over here [www.faxzero.com] here [www.gotfreefax.com] and send your free fax. Be sure to put in your new US fax number in the “sender information fax #” field.
  3. That’s it, you’re done!

We’ve been sending faxes (and receiving them) with smiley faces ever since we discovered this. Hopeful, some our dear readers (that’s you) will find this useful.

What can you do with this? Well, if you’re doing business with anyone in the USA, you can now get faxes and voicemail delivered to a US number and you retrieve them quickly and easily from your email.

Have you tried it yet? How did it go? What do you think?

Image courtesy of Yo Spiff.

Family Bank Goodies

November 20th, 2009

In partnership with KDN, Family Bank is set to offer free Wifi within a radius of one kilometer of each of the bank’s branches. The bank has quite a number of branches. :D

So now you can add Family Bank to your list of where you can get Wifi in Nairobi. :p Apart from increasing it’s brand awareness, how else will Family Bank benefit from this? I’m not sure…However, you and I shall benefit immensely!

More to that, the bank shall also be offering financing to those who are interested in setting up internet and data related businesses. Are you an entrepreneur? Looking for financing?

11 Web Apps That You Should Know About

September 22nd, 2009

LifeHacker has a list of very useful web applications that many people don’t know about. They say, “As with rock music, video games, and other awesome pursuits, great web applications often don’t get enough credit for what they do well..”

Here’s a list of some underhyped web-apps.

  1. The Aviary Suite – Aviary is a webapp maker that specializes in fully-featured Flash apps, and they’re seemingly engaged in a dare to see how much users can get done entirely in a browser.
  2. Fonolo – If calling a company’s customer service line and dealing with automated answering systems fills you with a certain kind of dread, you need a Fonolo account.
  3. Drop.io – Besides giving anyone 100MB of temporary file-sharing space without any sign-up required, drop.io can handle the rare faxing job, record voice memos by telephone, set up quick multimedia presentations, and more.
  4. PDF to Word – If you need to grab elements from a PDF, edit part of its text, or cut down its size, you might try converting it to a Microsoft Word file.
  5. YouMail – For those feeling like their phones are under-powered, there’s YouMail. Sign up, follow YouMail’s instructions on setting up your phone to hand over your phone’s voicemail duties to its service, and you’ll be able to listen to or download voicemails from its web site or smartphone apps.
  6. Instapaper & Read It Later – It’s a really cool article or blog post you just stumbled across, but at the moment—right this second—you don’t have time to read it. If you had a bookmarklet or browser plug-in for either the Instapaper or Read It Later service, you’d be able to quickly send that web page to your account for bookmarking.
  7. Lovely charts – The Flash-based webapp produces very clean-looking charts for all kinds of purposes.
  8. Screen Toaster – Fire up ScreenToaster’s site, load its Java-based applet, and you can record surprisingly decent quality screencasts and demonstrations, with audio voice-overs, at the push of a single button.
  9. Tinychat – Setting up a live video, audio, and screen-sharing chatroom for up to 12 people at once seems like something that might require a dozen software installations and point-by-point walkthroughs. Tinychat makes it easy.
  10. Freckle – Freckle doesn’t require you to learn a new set of rules or input methods to track how you spend your time working for clients.

Kenya’s N-Soko Vs Craigslist

September 5th, 2009

N-SokoSo this week saw the arrival of Craiglist to Kenya. I’ve waited for Craiglist to come home for years and now it’s finally here. For those who aren’t familiar with Craigslist, it is one of my all time favorite websites. Craigslist is basically an online classifieds site. Its claim to fame is that its (mostly) free model has largely destroyed the paid classifieds market in the US and elsewhere. It is also run very admirably. Can you imagine one of the biggest web brands with a total employee count of <20 (last time I checked)?

Paul Graham, in How to Start a Startup, mentions Craigslist in an interesting way, “I advised startups never to let anyone fly under them, meaning never to let any other company offer a cheaper, easier solution. Another way to fly low is to give users more power. Let users do what they want. If you don’t and a competitor does, you’re in trouble…. The ultimate way to be nice to users is to give them something for free that competitors charge for. During the 90s a lot of people probably thought we’d have some working system for micropayments by now. In fact things have gone in the other direction. The most successful sites are the ones that figure out new ways to give stuff away for free. Craigslist has largely destroyed the classified ad sites of the 90s…

So, the mighty Craigslist landed in town…just when the local giant, the mighty Nation Media Group, was launching its own online classifieds service, N-Soko. Now, I did not get a chance to have a look at N-Soko (because it was pulled down – shame!!) but Moses Kemibaro had a look and writes, “N-Soko, …even though it has the backing of East Africa’s largest media business, is on the backfoot. Whilst N-Soko is a great initiative in terms of creating a local online classifieds brand, the whole execution of the web site is lacking. It feels disjointed from the homepage as you open up separate browser windows for each category of classifieds. It quite simply does not feel as simple, user-friendly or as well put together as the spartan looking Kenya CraigsList.”

Now, currently, the N-Soko site shows “Site Under construction”. From Moses Kemibaro’s post, it is fair to assume that the N-Soko site had been up when he had a look at it. So, what happened that it was suddenly pulled down and slapped an “under construction” sign? And, Moses mentioned that some ads were already live on the N-Soko site. Pray, what happened to those? I don’t know, readers, this is just not good. I’m all for local creativity and enterprise but you got to do it right.

In my mind, NMG just put something together and launched it in the tried and tested Kenyan style of “good enough”, ugh. And it would have worked too – N-Soko would be heavily pushed by the NMG and would be successful, no doubt. But Craiglist came along. I’d bet that part (or all) of the reason that the NMG site is now “under construction” is the entry of Craigslist into the equation. This marks the first contact in what I hope will be a hot battle of two great sites. The wars for online Kenya are just getting started. :D

We’re living in interesting internet times.

Where To Find Free WiFi In Nairobi

September 1st, 2009

ComputerWorld Kenya lists places in Nairobi where you can find free wifi hotspots. This should be very useful to those among us who like to work online but have no access to regular internet connections. The article, by Rebecca Wanjiku, not only lists the places you can get free wifi but also describes and rates them so it is definitely worth reading.