As some of you may noticed, we recently introduced an advertising feature on Like Chapaa. Yes, that’s right – you can now advertise your business on Like Chapaa. We felt that it was important to test – and report – how well the adverts do. Do the advertisers get value or their money? So we […]
[Continue reading…]Pumzi – A Kenyan Sci-Fi
January 26, 2010 by Leave a Comment
Pumzi, Kenya’s first science fiction film, imagines a dystopian future 35 years after water wars have torn the world apart. East African survivors of the ecological devastation remain locked away in contained communities, but a young woman in possession of a germinating seed struggles against the governing council to bring the plant to Earth’s ruined […]
[Continue reading…]Unique Selling Point (USP)
January 21, 2010 by 1 Comment
Someone pointed out this article (Build An Online Shop You Can Be Proud Of) from last year. I read through it and decided it is worth it to not only link to it, but talk again about one topic that it touched on. If you talk to any marketer, she shall tell you that it […]
[Continue reading…]Websites Influence 97% of Online Purchase Decisions
January 20, 2010 by Leave a Comment
“Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. In fact, only 3% of the 200 buyers surveyed – from companies […]
[Continue reading…]Time’s Running Out
January 20, 2010 by Leave a Comment
This is just a quick update on the state of Biashara 30, season 2. The applications have been coming in and we have to say that we never imagined we would get so many. Thank you, everyone, for applying and/or showing interest. It means a whole lot to us. We want to assure all of […]
[Continue reading…]Mind Your Own Business
January 20, 2010 by Leave a Comment
Some people say a man is made out of mud A poor man’s made out of muscle and blood Muscle and blood, skin and bones… A mind that’s weak and a back that’s strong You load sixteen tons, and what do you get? another day older and deeper in debt St. Peter, don’t you call […]
[Continue reading…]Why is SEO Important?
January 18, 2010 by 7 Comments
Search engine optimisation (SEO) may be the most important way to market your website/business online. This is because, currently, over 80% of all online traffic is achieved through the various search engines. A good ranking for a popular search term (keyword) can bring you thousands of visitors a day. Today’s search engines operate a lot […]
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