Archives for August 2010

How to Create an Online Shop In Less Than Ten Minutes

This is a video I did showing how to set up a shop using DukaPress in less than ten minutes! Who wants to start an online shop? Watch the video:

Ready to start? Download DukaPress for free.

Interesting Kenyan Sites #2

Like Chapaa PresentsUfahari.com – Ufahari publishes a regularly updated innovations news website, provides organizations with trend reports, and hosts events where uniquely brilliant, and creative ideas can be shared. It’s a nice new site that looks to have a great future. The best things about it are its unique design and its focus on Africa.

Kikulacho – well, I think you have to see this site for yourself. A site that showcases pictures and videos from our land of Kenya. The pictures on the site show Kenya as akina CNN would never show it. From the site: From our beautiful country, wonderful people, rich culture, to our sense of humor. On this website we give you the opportunity to see and to display what your idea of being Kenyan is.

Flops
http://www.kenyafreelance.co.ke/ – this site is built on a wonderful idea. What if you could build the Kenyan version of Freelancer.com? There is potential to build something great and make money if you can connect Kenyan workers to Kenyan employers seeking local freelancers. This site could be great, clearly, but it has been poorly built and looks to be abandoned. You have an opportunity to do a better job.

Kenyans on Freelancer – Part 4

Here’s Part 1, Part 2 and Part 3.

I finally applied for my Freelancer card, which will let me draw my GAF earnings at any Kenyan Mastercard ATM. But it seems to have a lot of hidden charges. You pay $2 per every time you to load your card.  There’s a $3 levy fee monthly that allows you two transactions, with an additional dollar for every transaction after that. ATM withdrawals are $2.15 a piece outside the US, and it came with a fine print that I could barely read and hardly understood. That comes to almost Ksh 200 at a time. There’s even a charge for balance enquiries.

There’s a story I read online about the four types of plane passengers:

  1. Passenger A = All about me
  2. Passenger B = Business class
  3. Passenger C = Casual
  4. Passenger D = Deer in the headlights.

Passenger Ds are apparently the most scary, because they often pull shagzmodo moves that can crash the plane. Three guesses to which type I am.

When I first reached the $30 mark that allowed me to apply for a card, I was so excited that I rushed to fill the form. When it asked me to fill in ‘State’ I ignored it, and when it said P.O.Box is not an acceptable form of address, I stuck my tongue out. My application was rejected for incomplete information.

When I was done tantrumming, I emailed support and asked if I could get a card in Kenya, explaining the whole state and P.O.Box thing. They replied politely, showed me where to change the country from US to Kenya [Duh!!] and explained that I should fill in my physical address but that after my card was approved, I should write them an email requesting them to change my shipping address to P.O.Box. So I did.

Nothing happened for two days, then they sent me an email saying the card was being sent to my physical address, and asking me to give details to confirm my identity if I wanted to change my shipping address. They said it would cost me an extra $9.95 [to replace the card]. *russumfussum*

Meanwhile, my Moneybookers account is activated, and my bank accounts are attached, so I can withdraw using my standard ATM cards … after a $2.32 bank-to-bank transfer which I think takes 4 days. There’s a 1.99% charge for currency conversion, and a levy fee of $1.50 a month if your account is inactive. Active accounts – i.e. if you log in and transact at least once every 18 months – are free. It says there’s $2.32 Visa charge which I won’t even try to figure out, but at least there’s no charge for uploading funds.

Attaching my bank accounts was a lot easier than I thought. All I had to do was key in the bank swift code and my account number, and voila, ATM is ready to withdraw. Finding the swift code took me 2 hours. There are 4 ways to find a bank swift code:

  1. Call the bank. Unless you’re dating a bank employee, good luck with that. You could just walk into the bank … unless you’re a freelancer wearing pyjamas at 2.00 p.m. with no desire to shower and change.
  2. Check the bank’s website. Good idea. Unless your bank website doesn’t have a search box. WTF?!
  3. Check an online swift code directory. But you have to be a registered member.
  4. Check your bank statement. Right. Where is it again?

In the end, I googled and found the code on one of those articles that read:

If you’d like to make a donation to the XYZ medical bill, send your funds to Bank ABC account number 12345 Swift Code …

And just like that, my bank accounts were attached. Yay! I still have a maximum card loading option of $300 if I want to put money directly onto my credit card – for some inexplicable reason. Paypal is better for that. Paypal doesn’t let me receive or withdraw funds here, but I can use my Moneybookers to withdraw up to $5000 every 90 days. I can increase this amount by verifying my physical address [groan] or sending a $30 bank transfer to Germany…

So. I now have an active Freelance profile, a few new tricks to use, a one hundred dollar balance, and a way to access my earnings. Yay!

Oh wait … there’s a 15 day waiting period before GAF can release my first withdrawal. Groan. Sometimes I think security measures are ^%$£&%$£&%$&%£!!! Le big sigh.

Crystal Ading’ is a professional author, editor, rock lover and mother. Her work is available through www.threeceebee.com.

Kenyans on Freelancer – Part 3

If you’re just stepping in, please have a look at the first and second parts.

My GAF (www.freelancer.com) account has just hit the $100 mark and I’m pretty excited! I’m still very winded, and inside my head, I can’t stop dancing. I’m doing some dancing outside my head too, and quite a bit of screaming. Luckily, my house is soundproof, so no one has come to my rescue … yet.

I didn’t have any online work today, so I caught up with an offline client [though ironically, I needed to do the project with internet] and spent some time boosting my chances of getting hired on GAF. One way to do that is by sitting exams.

Relax, they last just 15 minutes and are multiple choice.

For writers, there are only two exams you can sit. There’s the English proficiency exam, which anyone from 8-4-4 can sit. I took 332 seconds and scored 98%. I’m sure they rigged it, because I don’t see how I got anything wrong. The test costs $5 by the way.

The second test you can sit is the Freelancer test. It’s free … and I failed it 3 times before I passed. Don’t ask me how I failed, just chill in the FAQ section before you start. You’re allowed to sit the test as many times as you like, but there’s a catch. If you have no feedback, you can only do the test once. After feedback, you get 6 tries for every feedback.

There are over 20 tests for accountants, designers, programmers and etc. But you can only sit 3 exams a day, so by failing the same one three times, I was really pushing it. Lucky for me there are no other tests for writers, so I wasn’t missing anything.

Perhaps I should explain feedback. After you’ve finished a project and been paid, you get an option of reviewing your boss and vice versa. You have to do this within 90 days. When you give feedback, it remains hidden until the other person responds [or until 14 days pass]. Your boss [client] can choose to block your feedback if it’s negative, but I don’t know if freelancers have the same option.

The more feedback you have, the better your chances of getting new projects. The top freelancer currently has almost 1500 reviews, and he’s been on the site since 2007. He’s a graphic designer. Number 2 has around 1420, is a designer as well, and has been on GAF since 2004. I think it’s a girl.

As I was browsing the stats, I noticed something. Despite being on GAF for years and having earned more than anyone else, they still lose bids, and they still get jobs worth $40. I don’t know if this makes me mean, but I found that very consoling.

I’ve learnt some of the GAF tricks, but I’m sure I’ll learn more every day. I’m trying not to cry every time I lose a bid, or to stalk the profile of the writer who won my lost bid. I’m learning that some people play dirty on the site, and that it’s immensely satisfying when you get the last laugh … which I’m still waiting on. It’s coming; it’s kharma.

I’m learning not to bid randomly. You can use a strategy so you can get paid without necessarily being a driven slave. And I’m learning that you don’t have to like a client to work for them, which is a massive lesson for me, especially when a potential client asks you where you’re from, and when you say Kenya, they ask, ‘What’s that?’  I did a search for Kenyan freelancers on GAF, and got over 1500 hits. There are a lot of us on there, and we’re all pretty active. It’s interesting to know.

…  to be continued …

Crystal Ading’ is a professional author, editor, rock lover and mother. Her work is available through www.threeceebee.com.

Making it as an Online Freelancer [Interview]

For the readers that don’t know, Linda Cherotich is a writer and freelancer extraordinaire. She is available for hire on www.freelancer.com and is already making a decent amount of money working online. Today, we get to learn all her secrets.

Q. You’re quite an achiever, tell us about you
Linda Cherotich is a young Kenyan woman with little to say but a lot to write about. I’m somewhat an introvert. Above all, I have an independent spirit.

Q. How do you make money online?
I write all kinds of articles for online clients; most of them on social issues. I have constant clients who fill my days with work.

Q. How did you start?
WOW…that’s a long story. I have always been reading and writing but until I went to college I considered it a hobby; my favorite pass time. It was in campus that I started writing seriously, being a firm believer in giving my all to what I love. This was the first time I had paid close attention to my writing passion and I sharpened this skill all through my schooling. I wrote short stories here and there and I kept a daily journal for three years. Towards the end of my fourth year, I discovered the potential that the internet had and I decided to exploit it. That was a year ago and I have never looked back

Q. What challenges did you face and how did you overcome them?
The biggest problems I faced were internet connection, personal organization, dealing with internet clients who didn’t pay me, among others. It was very hard at the beginning and I recall wondering if I was really up to the challenge. Before I got myself my own internet connection it was hell on earth. The first few months were hard but in no time I was on my feet. I had to discipline myself and make time for work everyday. Before these challenges I was very naïve about the market and freelancing as a career, but there is only one way to learn…take the plunge.

Q. What are the challenges of being an entrepreneur in Kenya?
In this field, getting a good client can be hard; akin to sucking blood out of a stone especially if you are a beginner. You really have to prove yourself and demonstrate that you have the abilities the client is looking for.

Q. What was critical to your success?
Success can only be brought by a change of attitude, and I had to learn that.

Q. What about the competition and marketing, do you need to advertise, print flyers participate to conferences or is it mostly word of mouth?
Since the business is internet based, the only way to advertise is having a profile that outshines the rest. Developing trust with a client is crucial to your success when you are beginning

Q. Do you think that in order to “make it big” online you have to live in a Western country? Or does Kenya offer more or less the same opportunities?
Not necessarily, but you have to agree that they have a wider market and better options than us. Some clients, for example will not hire service providers from developing countries and if they do they will pay a fraction of what they would have paid providers from their own countries. Then, there is the payment method issue, which makes it a liability for them to hire service providers from this part of the world. In order to make it big as a freelancer in Kenya, you have to work twice as hard as a freelance writer in the west.

Q. Where do you see yourself and your business (es) in the next 5 years?
I’m going to be a force to be reckoned with…watch this space

Q. If you had to do it all over again, what would you do differently?
Maybe I would have started earlier than I did, but I guess everything has its day and time. I never really knew a lot about online writing before I went into it, so I would read more about online writing.

Q. What advice do you have for internet business entrepreneurs in Kenya?
First, consult with people who have tread the path before you; they have the experience and you can learn from them. Second, be realistic, do not expect too much too fast. Third, be positive and fourth, since you need to have a skill to make it in your internet based business, take your time to develop them. If you have to take a course please do, it will be worth your while.

Advertising Your Business on a Budget

While I think it’s absolutely critical that you have plenty of money to market your business, I understand that many entrepreneurs are on a tight budget, and have to be very careful with how they spend it. If you’re looking for ideas on how to market your business for free, these ideas won’t be of much help. But if you have a few shillings and are looking to get some good word out there, here are some ideas to help you:

  1. E-mail – Borderline ethical and some ISPs won’t like this but do good research and don’t send out form mail. You can e-mail potential prospects directly with a good offer and they could respond with interest about your product or service. Here is an lead generator that you can use.
  2. Search Engine Optimization – I think the payoff from attracting visitors naturally to your website is great for your business long term. My problem is that it’s just too slow to get results. But if you’re willing to bide your time, start buying some links for a payoff further down the road. Need help on this?
  3. Get a website – Nowadays, having your own website is as important as having a business card or a telephone. There is simply no reason why a small business, should not have a website. Can you do e-commerce if you are not online? No. Can potential customers who hear about you check you out later on the internet if you do not have a website? No again. Can current customers find out what your new offerings are if you lack a website? Not easily. Get one here.
  4. Partnerships – Everyone talks about partnerships but no one talks about how to do it. Here is the method we used to bring in some of our best partners. To reach out to potential partners, you’ll have to e-mail them or send them a letter, so you’ll need to implement something similar to what you would do if you were trying to reach clients directly. But what I like about this is that I think your money go much further sooner since you don’t have to worry about establishing a relationship with your new potential prospects – it’s already done for you.

Marketing Ideas that I Don’t Like
Here are some ideas that you may hear for new businesses on a budget but I don’t like them because they are way too slow to develop and you need some sort of factor that is beyond most people’s control.

  • Networking – Uggghhh. To me this is just about brown-nosing with the hopes of something giving you a break. The problem with this is that it may never develop. You’re not developing a plan with any type of numbers to back you up. You’re just going out on a whim and a prayer. Yes, it has helped some people but it does not work consistently enough for most new businesses to rely on.
  • Give Away Free Stuff – The idea of giving away stuff for free is not a bad idea in general but the problem we are trying to solve here is that we’re just trying to get people to pay attention to a new product or service. We’re just trying to get the eyeballs and this does nothing to help that. Keep it handy down the road but don’t focus on this too much when you’re getting started.

The most important thing to remember when you’re marketing on a budget is to determine what your goal is. If it’s to generate new leads, find the method that will bring you leads at the lowest cost per lead – don’t worry about branding, or creating a foundation to build on in the future. Get leads inexpensively, now.

Some Interesting Kenyan Sites

Like Chapaa PresentsJazzified – this a new blog dedicated to talking about Jazz music. It provides an interesting and eye-opening peep into the local jazz seen from the eyes of a dedicated fan. If you’re a jazz fan, you should visit and follow this blog.

Eat Out – is a beautifully made and executed website that showcases restaurants in Nairobi and Kenya. If you want to find a place to…eat out, then this is the site for you. The site is not only elegantly designed but it has been managed well and has virtually taken over its niche.

KenyaMoja – a nice website built in the image of popurls. If you find yourself with too many local websites to keep up with, then KenyaMoja is the place to go to – it lists news and opinion pieces from all the major Kenyan news sources and blogs. Would make for a good home page, if you ask me.

Like Chapaa Presents is a weekly showcase of interesting sites in Kenya.