Here is a nice (long) video in which Mr Edward Hess talks about starting a business. He starts out talking with the most common causes of start up failure and ends with taking questions from the audience. The whole talk is filled with interesting and insightful comments by Mr Hess.
Throughout the talk, he stresses one thing: why would a customer want to buy from you? He says that you have to look at this question and answer it realistically. I’ve had the good fortune to start a few businesses and I have to admit that figuring out why people will give you their money is probably the best thing you can do for your business.
Please watch the video:
What do you think?
Next, You MUST reduce your expenses (or increase your income!) so that you can comfortably pay your bills every month without accumulating more debt. Try your best and cut down on everything that is not an absolute necessity – make sure that you only pay what you absolutely MUST pay. If you can move somewhere where the rent is cheaper, do so; if you can cut down on your monthly bills, do so; if you spend money on anything that you don’t need to survive, stop that. Cut down your expenses brutally.