So, You Want To Start A Business?

Here is a nice (long) video in which Mr Edward Hess talks about starting a business. He starts out talking with the most common causes of start up failure and ends with taking questions from the audience. The whole talk is filled with interesting and insightful comments by Mr Hess.

Throughout the talk, he stresses one thing: why would a customer want to buy from you? He says that you have to look at this question and answer it realistically. I’ve had the good fortune to start a few businesses and I have to admit that figuring out why people will give you their money is probably the best thing you can do for your business.

Please watch the video: