How To Park A Domain Name And Make Money

So we’ve learned quite a bit about domain names and domaining in general over the last month or so. Today, I took one of my non-paying customers over at Nickel Pro and parked one of his domains so that we can attempt to recover some of what he owes us 😛

The procedure is dead simple. I decided to use Google adsense for domains and everything was very straight forward – I set up everything in under 10 minutes!

From Google,

“AdSense for domains allows publishers with unused domains to help users reach relevant information by presenting content on the domains.

Users often type domains into their address bar or follow expired links leading to sites with no content. Instead of an “under construction” page or 404 error, AdSense for domains provides links, search results, advertisements and other content. To do this, we use semantic technology targeted to the domain name. You earn revenue when users interact with the ads on your site.”

So, you have a domain that you’d like to park using adsense? here’s what to do:

  1. Log in to adsense
  2. Click the ‘Adsense set up’ tab
  3. Click on adsense for domains
  4. Follow the simple instructions

That’s it! next, I’ll show you how to create a custom landing page for parking purposes. Stay tuned!

The non-paying client in question is www.kipsang.net. The owner ordered the domain but never paid for it or used it so I lost money – time to earn it back. The parking pages should be up in about 48hrs.
Edit: This baby is up and running. Visit Kipsang: http://www.kipsang.net/

How To Make Money From Domain Name Parking

So we’ve learned quite a bit about domain names and domaining in general. You’ve done your research, picked a good domain name and perhaps even registered it. What now? How do you make money from it? There are two main ways you can make money with domain names. One of these is domain name parking and it is what I am talking about today.

Simply put, domain name parking is pointing your domain name to a page, typically containing advertisements. In other words, instead of building a normal website, you “park” your domain. Parking can be used for any of the following: serve as a ‘holder’ while you builds your site (like jayanoris.com), allow people a means to contact you, assess the number of people who visit a website and, finally, earn free money.

How do you earn money by parking your domain? Think of it this way: the ‘parked’ page that your domain is pointing to could contain advertisements. When people click on these adverts, you could earn money. Got it? There are two ways to do this:

1. Domain Name Parking Services
These are people who you partner with to place the adverts on your parked domains. Their adverts are usually contextual, meaning they are configured to math what the visitor to your site is looking for. For example, if someone got to your website by searching for “soccer” on Google, the parking service will display advertisements related to soccer in hopes that this will interest the visitor to click. Cool, eh? Here are some good domain name parking services:

Sedo – Sedo is the most popular domain parking service on the net right now. It is a very professional service with a lot of features available absolutely free. A good thing about Sedo is that it is also one of the largest domain name marketplaces and so you get exposure to people who may want to buy your domain.

Parked.com – Parked.com is solely a parking service, which allows them to focus more on the earning aspect of parked domains. Their payments are higher than those of Sedo.

2. Creating Landing Pages
Instead of sharing the revenue with a domain name parking service, why not create your own parked page? That’s exactly what a landing page is – it is where visitors “land” when they visit your website.

The purpose of a landing page is to make the visitor click on an advertisement or other offer and so the best landing pages are those in which users do not have to scroll at all – everything is displayed the moment the page loads. Also, if you load your page with so many advertisements and pop-ups, pop-unders, and God knows what else it all turns to spam and the visitor will very likely just quit the page. However, if you integrate your ads into the page subtly and classy then you are more likely to get leads and ad clicks. You should also make an attempt to give your landing page a somewhat professional appearance.

To make money from a landing page, you need to have offers or advertisements. Where do you get them?

Google Adsense – Google Adsense is the most popular contextual advertising service today. And for good reason – Adsense has a good targeting feature that gives your visitors ads that are extremely relevant to your domain. Since they’re backed by Google, you can rely on Adsense?s reputation and never have to worry about them not paying out at the end of the month.

Commission Junction – Commission Junction (CJ) specializes in offering products or lead offers to publishers rather than contextual ads. This means you advertise actual products and services of your choosing rather than automatically generated adverts. CJ typically have better pay outs than Adsense.

Other advertising networks you can use.

Hire Us
At Like Chapaa, we create a lot of landing pages for our own sites and clients – we know the business! If you’re stuck on how to go about creating your landing page, why not hire us? We’ll create a professional page and optimize it to make sure you maximise your earnings. We charge Kshs 1,000/- per landing page.

Contact US.

This article is part one of a series of articles that will fully explore making money online from domain names. The other articles in this series are:

1. Introduction
2. Domain Extensions
3. Researching Keywords
4. Domain Name Registration
5. Domain Name Parking
6. Selling Your Domain

Be sure not to miss the final article by subscribing to Like Chapaa (free) or signing up to receive free updates by email.

Get A Free Domain Name With CO.cc

Co.cc gives away free domains such as example.co.cc. The vast majority of domain names are free, though some more popular ones must be paid for. You can use your co.cc domain to either re-direct to your main website, or a domain itself. You’ll need somewhere to host your website, however.

Search for the domain you want – if it’s available, register it today for FREE! Free for life. I registered www.likechapaa.co.cc yesterday (and configured it to redirect to this website). The only catch is that if you don’t “set up” your free domain within 48hrs, you lose it.

If you are still insure of this online thing, why not try it with a free domain?

Candy.com

This past June (last month), www.candy.com was sold for a cool USD 3,000,000/-. That is around 240,000,000 Kenyan shillings. Sweet eh? Guess what he bought it for…

The seller is an individual domainer named Rick bought it in the 90s probably for a few hundred US dollars. Then he sells it from 3M. Sijui if you can get such margins anywhere but on the internet! Rick is a domain name speculator…he buys them cheap and sells them very high. (He is the same guy who sold www.ireport.com to CNN for USD 750,000/-)

The question is, can you make money this way in Kenya? Just think about it, some day .co.ke domain names will be very valuable. The good thing is that you can still get very interesting domain names in the .co.ke range of domains. I wanted to buy www.drink.co.ke and sell it to Coca Cola, but it seems someone beat me to it. I’ll keep on looking though (got a few I’m holding on to till they become valuable enough).

Can you (yes, you) make money this way? Why not? Learn how.

Domain Name Registration

Alright, we’ve had an introduction to domaining and domain names, domain extensions and how to get good quality domain names. What are we trying to do? We’re learning how to make money from buying and selling (at a profit) domain names. If you aren’t yet aware, selling domain names can earn you thousands (of US dollars) per sale. At what cost? A typical domain names costs 800 bob.

Today, we shall go through the process of buying a domain name. This is called domain registration. Now, I’ll be honest: I have no idea of how registration works from the technical point of view. Honestly, though, you may never need to know how the back end works.

Simply put, you buy domain names from Domain Registrars. They are licensed to sell domain names by ICANN. Once you buy a domain with a registrar, they put it into the registry and mark it as owned by you – so that no one else can register it later. Domain registration fees are paid when you register a domain and are charged annually. Once you buy a domain, it is yours in every way and you can manage it as you like.

Factors To Consider When Buying Domain Names
Registration Cost – Domain costs can range from $10 to $2,000 depending on the extension so it pays to shop around and get the best deal. However, as with everywhere else,you get what you pay for. You may buy a domain at $1.99 and get pue hell. It’s a fine balance of cost and quality that you cant to be looking for.

Domain Management – As I’ve said above, don’t get caught up looking for cheap domain names and forget that a good registrar should offer more than just registration services. Having the ability to manage your domains well is critical and a good registrar should have, at the very least, the following:

  • Ability to set DNS (domain name server)
  • Ability to modify your domain address
  • Ability to setup a URL redirect
  • Private Whois option available
  • Ability to manage multiple domains from a single account
  • Automatic renewal or renewal notification long before the annual registration fee is due

Customer Service – Sometimes you need help in one way or another, especially when you are new to domaining. It would help if your registrar is responsive and helpful. A good way to tell if the registrar has good customer service is to email them before ordering and judge the speed and quality of their responses.

Where Can You Buy Domain Names
Web Host Kenya Ltd – Many people look for good, reliable Kenyan domain registrars (to get those .co.ke domains) with little luck. Web Host Kenya is a diamond in the dust! A bit pricey for international domains, though.

Name.com – I have used this service for a while now and I have absolutely no complaints. They offer everything that you need as well as some extras (like Google Apps for domains integration).

Namecheap – They have a fantastic reputation and a huge amount of satisfied customers. They make transferring domains a breeze which is important to consider since domainers are constantly buying and selling new domains.

GoDaddy – GoDaddy is a popular registrar. They also have a good domain management system and fantastic customer support.

Other recommended places that you can buy domain names:
Dotster.com
Network Solutions

How To Save Money When Registering Domains
A little-known way of saving money during domain name registration is using coupons. When buying a domain name, there is usually a place where they ask for a coupon code – if you put one in, you get a discount!

Here’s a few places you can get coupons:
DNCoupons
Happy Coupons
Coupon Cache
Daily eDeals

Don’t Have A Credit Card?
If you don’t have a credit card or debit card, your domaining career is going to be difficult to start as almost all the above registrars accept payment only online. We can help, though (and cheap too). Basically, we have a credit card so if you do not have one, we can register the domain name of your choice for you after you pay us in cash, cheque or by MPESA.

Our charges:
International domain names – $10 (Kshs 800) per year
Local domain names – Kshs 4,000/- per year

Contact us.

This article is part one of a series of articles that will fully explore making money online from domain names. The other articles in this series are:

1. Introduction
2. Domain Extensions
3. Researching Keywords
4. Domain Name Registration
5. Domain Name Parking
6. Selling Your Domain

Be sure not to miss any of these articles by subscribing to Like Chapaa (free) or signing up to receive free updates by email.

Researching Keywords For Domaining

So far, we’ve had an introduction into the art of making money from domain names. We’ve learnt what domains are, and we went deeper and learnt about domain extensions and saw that choosing the right extension will improve a domain’s value. However, the really valuable part of a domain name is not the extension, it is the second level domain. You may recall my example of sex.com being significantly more valuable than sex.net. The domains, however, derive their value from the word “sex” – which is the second level domain in both cases.

Domain keywords are what make up your second level domain and, indeed, they are key. They account for almost all of any domain’s value.

It is possible for the keywords of a domain to contain absolutely no relevant words and still be valuable (e.g google.com, squidoo.com) but this happens after a lot of time and effort from the domain’s owner(s). Google.com is valuable because of the google brand – on day 1 of its registration, its value to a domainer would have been pretty close to nothing. However, other domains (like sex.com) are valuable from day one. Why? This is because the word making up the domain (e.g. sex) is inherently relevant. It is a key word. Keyword based domains have an inherent value and are much more easier to sell as a domainer.

Successful domainers usually have a portfolio that mostly consists of keyword-oriented domains since these have more obvious value and appeal better to search engines.

Researching Keywords For Your Domains
An easy way to come up with valuable keywords for your domains is to follow trends, seasons, fashion and major events/happenings. For example, many domainers made lots of money by taking advantage of the opportunity presented by Micheal Jackson’s death. Another example: I know of a domainer who quietly buys a portfolio of summer related domains (barbeque, camping, etc) during the cold months and then sells them at a profit when summer finally comes. He lives in the USA though – where this is possible.

Another approach to getting valuable keywords is found in SEO concepts. I mentioned before that domainers have to be SEO-conscious and I repeat it again: as a domainer you have to understand how SEO works. Domain keywords are a huge part of search engine optimisation and should be picked carefully and always with SEO in mind.

Researching search trends is a good way to assess the potential traffic of a domain as well as to get ideas of how valuable that domain could be. The basic idea is simple: analyse search engines like Google and find out what people are searching for (their search terms are your keywords) then develop those keywords into keyword-based domains.

How do you do this? Fortunately, there are several tools available:

Tools To Analyse Search Trends:
Google Trends – With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

Google Insights For Search – With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.

Digital Point Keyword Suggestion Tool – This is a handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase to see how often it’s searched for, as well as get suggestions for alternate (but similar) keywords.

Other tools
Keyword Discovery
WordTracker
NicheBot
Google Keywords
SEOChat SEO Tools
Lycos 50

Generally, keywords that receive a lot of search engine traffic would be more valuable and you therefore want to get those. However, competition should also be put into consideration. For example, if you found a keyword that gets searched only about 25,000 times a month (which is low) but there is hardly any competition, it would be a good keyword to develop a domain (or domains) around. The Adwords Tool is useful in analysing competition.

Getting Your Domain Name
Researching search trends will leave you with a list of keywords. You know want to get a nice, brandable domain name based on these keywords. How do you do it? Well, you can sit down and brainstorm. Or you can use a domain name generator like DomainsBot. Domainsbot allows you to sort domain suggestions based on extension, availability, and by synonyms. It’s a fantastic tool

Other tools:
Nameboy
Domainfellow
Raining Names
E-gineer’s Domainator
SnapItNow

This article is part one of a series of articles that will fully explore making money online from domain names. The other articles in this series are:

1. Introduction
2. Domain Extensions
3. Researching Keywords
4. Domain Name Registration
5. Domain Name Parking
6. Selling Your Domain

Be sure not to miss any of these articles by subscribing to Like Chapaa (free) or signing up to receive free updates by email.

Domain Name Extensions

The domain name extension is the tail end of the domain name and is predefined by ICANN. You know, the part that comes after the dot. For example, the .com or .org. Once upon a time, there were just a handful of different domain name extensions to choose from. The choice used to between .com for commercial organizations, .net for network services such as ISPs and .org for non-profit organizations. On a country by country basis, many countries offered domains based on the two-character ISO country codes, such as “.fr” for France, “.ke” for Kenya and so on.

Then the picture became more complicated, with more and more domain names and alternatives springing up until we were left with the mess that is the current domain name industry. And it’s going to get messier with new domains coming in 2010.

It would, however, be unnecessary to go through the history of domain name extensions so I’ll only cover the bare basics. Extensions come in two forms: Generic Top Level Domains (gTLDs) – which includes .com, .net, .org, .gov and some others; and Country Code Top Level Domains (ccTLDs) – like .co.ke, co.uk, .ca etc. Note that a ccTLD is usually worth significantly less than a gTLD.

TLD stands for TOP Level Doman. The .com, for example, is the top/first level. What are the other levels? I’ll illustrate using an example. In www.jobs.problogger.com, the .com is top level, the second level is “problogger” and the third, and final level, called a subdomain, is the “jobs”. Same case for likechapaa.com. The “likechapaa” is the second level domain in this case.

As Domainer, the first and second levels are the only ones you need to worry about. However, there have been rare cases of very valuable third level domains. An example is the massively popular del.icio.us. These are few and far between, though – you can afford to focus on the first and second levels exclusively.

The Value Of domain Name Extensions
Undoubtedly, the .com extension is the most valuable TLD and domains with this extension usually sell like hot cakes and at premium prices. Seventy Eight (78) of top 100 domain sales this year have been .com domains. Another example: sex.net was sold for $450,000/- a couple of years ago. Sex is a very popular word and the sale was a good and tasty one, right? Well, get this, Sex.com sold for $14 Million.

I would say that the domain values are usually like so:
1. .com
2. .org /.net
3. Everything else

Keep in mind that there are a ton more domain extensions (including our own .co.ke) but once you go beyond the gTLDs it is not easy to figure out which domain is actually worth more than the others.

As a domainer, it is important to keep up with what ICANN is up to as the domains industry is largely shaped by ICANN policies. Sometimes, ICANN releases a set of new TLDs and jumping on them could be very lucrative. When the .mobi extension was released, some clever guy registered mortages.mobi and later sold it for a sweet $10,500/- less than a month after that TLD was open for registration. Could this be you some day?

This article is part one of a series of articles that will fully explore making money online from domain names. The other articles in this series are:

1. Introduction
2. Domain Extensions
3. Researching Keywords
4. Domain Name Registration
5. Domain Name Parking
6. Selling Your Domain

Be sure not to miss any of these articles by subscribing to Like Chapaa (free) or signing up to receive free updates by email.