Using PR to Attract Customers

The following is a very interesting video of how the founder of inDinero.com used PR to get 6,000 customers. Are you launching a new business? How about more customers? You can learn from this:

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What KFC never told you about Colonel Sanders’ Secret Recipe

Maybe you’ve heard the story of 1000 restaurant owners who rejected Colonel Sanders’ Fried Chicken proposal,and Prospect #1001 who finally said “yes.” BUT… did you ever hear the story behind the story? This is a good one. An old photocopier salesman, who called on Colonel Sanders back in the 60’s, passed this along to me. […]

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Interesting Kenyan Sites #22

Zanaa – is the website of “a non-profit whose mission is to craft tools from within Africa to slay the giants of poverty”. I must say that the website is exceptionally well made – it is just beautiful! Kudos sana to the web developer! More of the same please. 50-50 Kenyan Gamer Supply – a […]

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Is Your Business Failing?

“1. Is the site live yet? Yes: you’re likely failing, but at least you’ve got a chance of getting some feedback from real, live users, which may, if you’re smart and perceptive, decrease your chance of failure a little bit. No: you’re failing. 2. Do you have free customers yet? Yes: well, now you have […]

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Starting an Online Business – Deciding What To Do

So you want to make money online but have no idea what you can do? This post is for you. We shall look at a number of ways through which real (Kenyan) people make money online. This is Part 2 of How To Start a Simple Online Business in Kenya. Last year we published a […]

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Kenya’s Tertiary Education is Broken

I just read a very disturbing article on The Standard titled: Board rejects 47 degree courses. A few years back, I was a student at JKUAT. My room-mate was doing a course named “Bachelor of Science in Mining and Mineral Engineering”. This course, like any other engineering course at JKUAT, takes five gruelling years to […]

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Online Business Vs Offline Business

So, basically in this post we’re going to think about what makes an online business different from an offline business. This is Part 3 of How To Start an Online Business in Kenya. Business is business everywhere you go, even “online”. You are basically selling something that people want. However, I would strongly argue that […]

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