Helping you pay the bills
The Like Chapaa team has been hard at work trying to change the shape of the e-commerce landscape in Kenya. We have a dream to to make it possible for even the least tech-savvy people in Kenya to do e-commerce quickly and easily. Has our labor got any fruits?
DukaPress. Coming soon. Sooner than you think.
Interested? Be sure not to miss any updates by subscribing to Like Chapaa today, or signing up to receive free email updates so that you are notified as soon as we officially launch.
When setting up a website, it will be more profitable for you on the whole if you prioritize getting good content down before you go into the nitty-gritty of what the site should look like. Most people spend too much time worrying about how the site looks and fail to give the same attention to the content of the website.
Advertisement experts recognize the value of quality content. It is best to get your message out to people in a clear way so that they can understand. In the ad world, ads are constructed around a central concept. This concept must be translatabled into language your customers can understand before you even begin to elaborate on it. Unfortunately, many people spend too much time on fancy designs and features when they move into online marketing tactics. This is reflected when customers visit websites seeking more information about a good or service of interest and find the sites useless.
Since this is such a basic principle of advertising, it is difficult to know why companies have not integrated the formula of great content/good design onto their websites immediately after creating them. The best designed website in the world will fall flat if its content is nonexistent or poorly written. Especially when pitted against an ad with simply “good” copywriting.
So, why invest more time and effort into your content before you have constructed your entire website? People are sophisticated. By throwing up a smokescreen of flashy design and empty content you are ultimately discrediting yourself and your product, as your customers will be able to see through the show to the lack of content within. When people are making decisions about items important to their lives, they like to feel as though websites have informed rather than entertained them.
Also, writing is a solid foundation for anything online. Your main mode of interaction with your website-browsing customer is the content he or she is reading online. Think about it: would you rather buy from a website with beautiful graphics that offers no real information? Or would you rather buy from a website with rather plain design but clear and thorough information about its wares? In this situation, it almost seems as though the ill-designed website practices modesty while the well-designed website compensates for something (Kizuri cha jiuza, kibaya chajitembeza). Whether this is true or not, a customer’s perception that he or she is on firm footing when making a decision is paramount.
If you are not comfortable writing your own content, it can be easily accomplished anyway. Writers are there for hiring, whether you want to add one permanently to your staff or hire freelancers from project to project. It is usually best to hire a writer to work with your art people, or to use the same freelancers on a consistent basis. You must find a writer who understands the voice you want to have in your copy and who is able to put ideas in a way that explains them exactly how you would like. This is not always quick or easy to find. It is worth the expense and search, however, to have someone who is aware of your organization’s current and future goals and who is familiar with your staff.
Content is King.
This books explores the ‘secret code’ to achieving success in business. The author, a serial entrepreneur having started over 40 businesses, states that there is indeed actually a formula to success, its just that we do not know about it.
In his own words, “As a serial entrepreneur who has personally launched over 40 businesses, and as a consultant and coach to hundreds of business leaders, I’ve come to realize that the ‘growth code’ is out there, in plain view for anyone who knows where to look. There is indeed a code, a pattern, a DNA if you will, to achieving predictable success. The difficulty is that because most business leaders work in a limited number of business environments during their career, they don’t have the opportunity to see the pattern recur often enough to successfully decode it.”
Download the book: [download id=”33″]
What do you think?
I want to be the “Digital Landlord”. I want to own website real estate that I can “rent” to small businesses.
This isn’t about owning domain names since that would not work. People would just buy different domain names – they aren’t that important for local businesses.
No, this is about owning the building, or the website in this case, that is set up such that it is like a goldmine for people, renters. Renters would be willing to pay landlords money if the property is on a prime piece of real estate that practically guarantees a certain level of business, right?
It is Better to Rent than Sell
One of the first rules of real estate is never sell properties (or something like that). What it means is that you don’t usually want to sell a great piece of real estate if you can make money hand-over-fist from it.
We’re marketers with web development skills. We could build websites and sell them to our clients, but what’s the value in that? We would rather make mostly passive income by renting out an extremely high value service month after month.
Websites are worth the amount of time that the designer puts into the website plus a premium based on the designer’s/company’s reputation and ability.
But let’s change the perception on that product from a website to a marketing system. If it can generate Kshs 30,000 consistently, the business owners aren’t going to pay for the amount of effort it takes to create, they’re going to pay for that high value that it generates for them. I don’t know too many business owners who wouldn’t pay you Kshs 5,000 to generate Kshs 30,000 in new revenue.
Let’s say that you can do this just 2 or 3 times a month consistently. Don’t you think the business owner would be more than willing to pay you Kshs 5,000 a month for a LONG TIME than Kshs 25,000 just once?
Build a Ton of Buildings
If this works one time, why not do it over and over again? I can build a bunch of different buildings, or “client generating systems”. And I rent out a part of those buildings to a ton of different clients.
Let’s put some numbers on it:
What’s better than being a digital landlord? And I’m sure you can figure out the math for the monthly income….
Interesting in investing in websites? If you want to get into this but have no idea how to search for, value, evaluate and manage a website, give us a call. We’ll work something out.
Following yesterday’s post, Outsource Everything, I got a few emails from people who wanted to outsource but were unsure whether anyone could get the job done as well as it needed to be. That’s an understandable reaction and it was something that I fought when we tried to outsource some of our work. Sometimes it feels like it’s more work writing up a description of what needs to be done rather than just doing it yourself.
So I put together a list of 5 Reasons Why You Shouldn’t Care if Your Outsourcers Can’t Do the Work as well as You Can:
The key is to remember that you’re not hiring someone to solve world peace. You’re just hiring them to do some monotonous tasks for you. It’s not going to be everything you do but you’ll start finding more and more tasks that you can write instructions to and that you can hand off. And don’t be afraid to break it down so you provide most of the brainpower and they do the rest.
I hate to call our business a virtual one, but that really is what it is. We don’t have a bricks-and-mortar office location (unless the post office counts) besides our home offices. Some clients might consider it unprofessional but by running our business remotely, we are able to operate more efficiently and at a lower cost. We have created systems to allow us to operate our virtual business with the same effectiveness if we had an office full of people.
The Advantages of Operating in a Virtual Business
Running our Virtual Business
Creating a virtual business was a necessity based on how we started – part time. If we weren’t working on the business full-time, there was no way that we could have justified creating a bricks-and-mortar office for a business in which we almost never meet our clients. Once we went full-time, there was no need to change what worked. Here are some of the simple steps we took by necessity and now, by choice, to run our “virtual busines”.
The Future of Our Remote Business
Someday, we may get a formal office location, and that’s only because it will be more cost advantageous when we bring some of our outsourced work in house. However, that doesn’t mean that we won’t still run a virtual business. Since I’m so lazy, there is no way I will be able to make it into an office everyday or have less than 2 vacations a month. Therefore, we will still need to run everything remotely.
This post is a quick answer to all those among you, dear readers, who write in asking, “how do I make money online?”
We provide an ebook below that gives a brief description of 21 legitimate ways to make money online. I know that most of you have probably heard about all these methods but I hope that this article inspires you to do something with your knowledge.
What is the purpose of acquiring knowledge? Knowledge is only useful if one can use it to his/her advantage. It is important to read widely to get as much knowledge as possible. It is more important to do something with the knowledge that you gain. Set your goals high, make a plan and just do it. Don’t think or otherwise procrastinate, just do it. You’ll be surprised at what you can achieve.
What if you fail? So what? Everyone fails. Do you know of any smart or successful people that you admire? What you do not know is how many times they have failed in the past. If you have never failed at something before, it probably means that you have never really tried to do anything before. Besides, once you get successful no one will even remember your past mistakes and failures.
So, grab the ebook and get started. Do something, don’t just sit there!
Download: [download id=”31″]
The ebook is somewhat dated (old) and does not go into much detail. Please leave a comment below if you require any more information – I’ll be happy to help with any explanations or advice.
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