Case Study: Alice & Kev (Make Money Blogging)

About a month ago, I wrote about an interesting blog: Alice and Kev. Alice and Kev is a blog about life in the fictional world of “The Sims 3” game. Basically, the writer (Robin Burkinshaw) is playing The Sims 3 and then writing about his gaming experience. Pretty simple, right? Well, Robin is a master storyteller and his blog has become wildly successful. So much so that that each “installment” of Alex and Kev has more than 100 comments (this is rare for even the most successful blogs) and it enjoys a very very passionate readership.

Note that this particular blog started out low key as a personal project of Robin’s but because it was just too damn good, it exploded onto the scene and is now very popular. That’s how you build a successful blog: you offer something that is just too damn good; something that is remarkable.

As I’ve always said (to anyone who cares to listen 😛 ), once your website or blog has a dedicated group of people that actively visit/read it, then you can make money with that site/blog. Alice & Kev has a huge number of people who actively and passionately follow it. Therefore, of course, the blog’s owner is making money off it.

How does Alice & Kev make money?
The writer of this blog never intended it to be a commercial money maker and so has not really tried to make as much money off it as he can.

Since the blog is about The Sims 3, Robin has set up a system in which he earns a commission if anyone buys The Sims 3 game after reading Alice & Kev. He’s done this through Amazon’s affiliate program – you help Amazon make sales and they give you a cut of what the buyer pays – this is called affiliate marketing and it is how Alice & Kev makes money.

With his thousands of readers, I’m sure Robin has made some good money. Can you do something similar and earn money too?

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  1. realrichi says:

    kevo am sure we can start a blog about our all tym favourite games and also like come w with an online gamin community

    • The problem is that there’s huge competition. But I’m willing to bet we can do this if we picked a game that is just about to be released and run with it. Nothing is stopping us from trying…

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