The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic laws. – Claude Hopkins
Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.
It contains 21 chapters of timeless strategies you don’t want to ignore in your advertising and marketing efforts.
In fact, David Ogilvy once said: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.”
If you are an entrepreneur, I highly recommend that your read this book, it will teach you timeless concepts behind advertising and marketing.
You know what? We’re giving away free copies of the books. Just leave a comment below and we’ll pick winners in three days. Your comment can be about absolutely anything, but it would help if you added to the conversation. Good luck.
This book is also available at the Chapaa Shop.
How do you do your business advertising?
Its rare to find companies that use out of the box ad strategies, we are used to seeing the same old thing, mmmh truly a challenge for an entrepreneur! Especially when you don’t even have that much money to work with…
Well, this post just raised the interest in me, of knowing more about advertising principles. I wish not to receive the book for now. I’ll get more information about the book and reviews before i decide to read it. Pass my chance to another reader of this blog.
For our case, we have worked on ensuring Customer Loyalty i.e. we exceed customer expectations by delivering great work so that they can refer their friends and associates to us when they require services we offer. This has worked for now and its largely inexpensive so has helped getting us started. Now, we have built capacity and we can take in more projects and hence the need of such a book on how to go about advertising. Ultimately, we still aim for 60% of the business to be customer referrals by building on customer relationships and offering great service.
Cheers!
The winner(s) have been chosen, they’ll be announced soon. 🙂