Tandaa Symposium on Growing Your Brand Online

The content of this post is courtesy of Tandaa.

Delivering your brand promise in an increasingly digital world requires a whole new marketing strategy.

A recent TNS study* indicates that internet usage in Kenya has more than doubled in the last two years. An estimated 4 million Kenyans have access to the internet and according to TNS, 76% of Kenyan internet users are on Facebook. With increasing access to laptops, broadband internet and web enable mobile phones, Kenyan consumers are changing the way they interact with their favorite brands.

So should your brand be on Facebook? How should you manage your Twitter handle? The first Tandaa Symposium of the year will explore the opportunities and risks the Internet and social media offer Kenyan brands today.

The internet may seem like an overcrowded platform in which to compete. With real-time news, celebrity gossip and millions of intriguing web pages to browse–not to mention engaging and all consuming social media sites–attracting and holding consumer’s attention may seem like an uphill task. But today’s savvy marketing or brand manager must find innovative ways to maximize online spend in a crowded and competitive platform.

Beyond offering a platform to communicate your brand promise, the Internet, especially social networks, also offer the unique opportunity to better understand your customer. The data and insight from online social interaction with consumers can contribute significantly to how your company designs new products and campaigns.

Understanding how to effectively grow your brand online is therefore crucial for every marketing or brand manager. The Tandaa Symposium will give you insights on how to update your marketing strategy to make the most of today’s digital world.

Register Here.

Additional Resources


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