You. You are in business for yourself, hopefully in a field you know a little something about. And while you know something about it, chances are a lot of others don’t. That means you have something to share. And there’s your ticket to a little free advertising on the internet.
First off, if you do not have a blog for your business, start one now. A little thing worth noting: Google LOVES blogs. They index blogs and their spiders are all over blogs. So, by starting a blog and writing effective and helpful content which targets your target market, you will get into the search engines. Do so effectively and often and you will be established as an authority in your field.
Blogging is a very effective means of free advertising for your business, but let’s take it the next level.
Article hubs are sites which collect content written by a large collection of authors into one site. What makes a hub different is that the authors put their content up there for the specific purpose of being republished. An example of this is Ezine Articles. There a LOT of them out there.
Now, a TRULY lazy blogger would go to a site like this, grab some content for free, and republish it on their own blogs. That’s a way to go, but the real benefit comes in being on the author side of the equation. If you are running a blog site (and you should be), you are obviously writing some content. You are making the content public anyway. Why not put some of that stuff out onto the article hubs and allow other sites to republish it? One of the conditions of doing so is that the person republishing your article has to include your short bio and a link to you with the article. YOU write this bio and you can link it using your own keywords. When they republish your article, you get credit for it and, more importantly, a link to your website.
That’s free advertising, guys. Your articles can go viral, just like a video on Youtube.
It Takes Writing
Yes, this method of online promotion takes writing. I know we have some lazy website owners on this site, but all owners (lazy or not) would like to get free publicity on the internet. So, it’ll take some writing.