How To Start A Movement

If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in. It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire…

What’s the lesson here? To be a leader takes guts, but you are not a leader if you are alone – you need followers and you need to embrace your first followers as equals – you need to make them as visible as you are because they validate you.

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  1. That was an interesting clip! Still mulling over the lessons to be learned.

  2. this is really hilarious.. the initiator has got lots of guts. A lot to learned here. I love it.

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