Ship Early, Ship Often

You know what you do so that your projects are always on time and within your budget? When you run out of time, or out of money, you ship it. What does this mean? It means you present it as it is instead of wasting time making it ‘perfect’.

What does this mean (again)? Action speaks louder. Don’t just think about it, or even just talk about it. Do it!

A video worth watching, yes?

Additional Resources


  1. “What you do for a living is not be creative, what you do is ship,” says bestselling author Seth Godin, arguing that we must quiet our fearful “lizard brains” to avoid sabotaging projects just before we finally finish them.

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