Improve Business Using Your Website

Most people have websites these days (and most sites are not well done, really). Most websites are used to market a company’s products and services. Almost all websites are just offering information about the company, goals, target group, products and more. Why stop there? Did you spend all that money on the site to see it lie there?

By using a website creatively, you can automate many of your tasks in no time: it can process, retrieve, and transmit data, it can keep track of billions of pieces of information on a single server.

Here are some things you can do with your website to improve business:

Build your mailing list – it is essential to get names and emails and create a database which is extremely important for online marketing campaigns.

Provide valuable information with sequential auto responder – add value to your website content and don’t limit yourself only to presenting your services or products, but attract your clients by offering valuable content directly to their e-mail. These newsletters can provide pre-programmed content and at the same time stimulate the visitors to return to your site to see the latest offers. Of course, you won’t offer them the whole details, but make them go back to your website and find out more about your offer.

Create an online payment system – it is much easier and it can save you and your clients a lot of time for and will allow you to gather e-mail addresses and track leads. Not to mention that you will have clients from all over the world! Explain all the details about online payments, making sure it won’t be a hard time for you clients.

Another important thing is to measure your marketing efforts – check how many visitors you have, how many of them buy your products and how many open your newsletter e-mails. These are valuable indicators to think about, as they can show you how efficient your business is. Make sure that your shopping cart includes trackers, which are very helpful because they automatically calculate your click-throughs and conversion statistics.

The sad truth is that after paying hefty amounts for a website, most people just sit back and let it sit there. Why did you pay so much for it in the first place?

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  1. You know, you hit the nail on the head. Most Kenyans set up a website and just let it lying there. I feel they need more education on how to monetize it. I am enjoying going through your blog. Lots of useful info.

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