I’ve just read an article in the Business Daily in which they mention some research findings of a research by Synovate Kenya (formerly Steadman). The article is titled, “Facebook now clicks trouble for TV, radio”.
According to the article (courtesy of Moses Kemibaro):
- Kenya now has over 2 million registered users on Facebook.
- Email is being discarded in favour of social networks like Facebook and Twitter by new Internet users in Kenya. One quarter of Kenyans who are online do not have email addresses.
- 79% of Kenya’s Internet users are members of Facebook.
- Daily and weekly Internet usage in Kenya have both doubled in the last two years whereas monthly usage grew by over 80% in the same period.
- Kenyan Internet users spend approximately 70 minutes online during each visit. This utilization is comparable to the average amount of time spent on television.
Moses Kemibaro provides further analysis of the research findings here.
What does this mean for you and I? Internet usage in Kenya is growing at an astonishing rate. This, coupled with the arrival of fibre last year, means that, alas, the time has finally come for Kenyan businesses everywhere to to view and treat the Internet with great care – lest they fall by the wayside. When the Internet was taking root in the more developed countries, a lot of businesses chose to ignore it. Those businesses failed, or lost significant market share. Do not let this be you.
Moreover, if you ever had any thoughts of using the Internet to enhance your business or if you ever wanted to start an online business, then the time to act is now. Lots and lots of people are embracing the Internet, you must be one of the first movers in order to succeed early and establish yourself as a force.