So I’ve been poring over Sunny Bindra’s articles really heavily recently. I love his writing and he makes excellent business sense every time he writes. I always, always end up comparing his ideas to those of Seth Godin. In all honesty, they think quite alike on how a business should be properly run. Don’t take my word for it, have a look at their websites and decide for yourself. For those who don’t know, Sunny Bindra writes in the Sunday Nation. Seth Godin is based in the USA and is a renown best-selling author.
So, did you have a look at the two authors’ sites? What do you think? I’ve followed both writers for some years now but it was only recently that I noticed that sunwords.com is, in my view, not all that well developed. I say this with all due respect to Sunny Bindra – I don’t mean to bash him in any way! However, I am an avid reader of his writings and I just wonder, why isn’t his online presence as big as it could be?
Just think about it. How many people LOVE his Sunday articles? I bet a whole lot of people love and respect his work. This is his introductory blog post. See that? 46 comments on day one! However, the rest of his 100+ entries (all beautifully written) have just a handful or no comments. Contrast this with bloggers such as Shiko or Mama whose comment count goes into double digits regularly.
Okay, okay one could argue that Sunwords.com gets a lot of visitors but very few leave comments. That would explain things, right? I thought so too, until I had a look at sunword’s visitor stats. According to Statbrain (hint: Statbrain is really useful to carry out e surveillance on other sites), Sunwords gets 320 visitors a day. Now, I’m nowhere near as popular as Sunny Bindra but Like Chapaa gets 570 visitors a day.
Now, I don’t know about you but I think that Sunwords should be a lot more successful than it is. I have my own thoughts on how to build a successful website but I bet Sunny has access to people much much better than I am at doing this. The big question in my mind is this: why isn’t Sunny doing more with his website? I do not know. There are probably very valid reasons for this. I would, however, like to point out some reasons why it may be of benefit to make Sunwords.com more successful.
Sunny Bindra is already very very successful by any means. However, more success won’t hurt, surely. Ama? Let’s take a look at Om Malik. Om Malik, in my view, is a classic example of the opportunities that the internet can bring. I’m no authority on this but Om Malik has been a writer for a long time. At some point, he set up a website and grew it. Then he set up another, and another……now he owns GigaOm, which is among the top 50 blogs worldwide by Technorati Rank, and is part of CNet‘s 100 Most Influential Blogs. And what about Seth Godin? I believe that, over the years, his blog has been one of the key, if not the key, ‘things’ that sell his books so widely. One of his books is even based on his blog’s writings.
I believe in Sunny Bindra’s wisdom so much that I know he can do something similar. He is already popular, all that’s needed is a little more focus to build an online brand. The possibilities would then be endless. What do you think?
Picture by arturodante.