How To Build A Successful Blog (Interview)

Meet Alborz Fallah, the owner of the famed owner of Car Advice. In 2008, Alborz’s blog was independently valued at $5.9 MILLION dollars. He now has a team of full time writers producing content and he gets to drive expensive cars, which he then writes about in his blog. And giess what? It all started with a computer in his bedroom.

Alborz was recently interviewed over at Yaro’s blog. Here’s some of the most important points to take away from the interview (in Yaro’s words):

  • You can start a blog and choose top level categories in very competitive markets, if you niche it down based on geographical location. In other words, you can start a car blog and target just your country to differentiate it. There’s big bucks to be made as the leading blog in just one country for mainstream subjects.
  • When you don’t know what topic to blog about, pick what you think might work and just put something out there and see what happens.
  • You can build a significant blog based only on part time labor, if you are dedicated and get things done during the time you have available to work on the project.
  • Sometimes, being controversial can do wonderful things for your traffic. Strong opinions will always stick out and grab attention.
  • Search engine traffic is very powerful if you just do a few things right, like blog post titles in Alborz’s case.
  • Think BIG with your blog, it doesn’t have to be just a small publication – consider taking things to the next level with the help of financial investors.

Download an mp3 of the whole interview, or get the text as PDF.

Additional Resources


  1. Insightful information and an encouragement that moonlighting is okay.

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