Are You Limiting Your Potential?

Most people who launch a website with the intent of making money from it usually follow the following set of steps:

  1. Launch the site
  2. Provide value to the user
  3. Put adverts on the site (especially Adsense)
  4. Make money

This strategy works for hundreds of sites out there. However, it is not the only strategy out there and it is not the easiest or most profitable either.

There are two ways of making money from a website: you can make money from your site or because of your site. Earning from advertising is only one of the many ways to make money from your site. The other ways are probably too many to count but here are some ideas: subscription fees, affiliate marketing, selling goods and services etc.

How can you make money because of your website? Well, I’ll give you an example: Like Chapaa is barely two months old now and it is currently not making me any money directly (nor was it ever meant to) but, believe it or not, I have had people inquiring whether I offer consultancy services…

Do not limit what you do with your website. Especially not to just advertisements. There are so many other things you can do with a website. As we’ve seen, you could earn money in a variety of ways and you can also do any one, or all, of the following:

  • Enhance your network
  • Build and grow a community
  • Establish your expertise and authority
  • Meet new friends
  • Experiemnt
  • Do something that matters

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