As I’ve already stated a number of times on this blog, the best business strategy on the internet is to find a way to give out your product free of charge. It seems the folks over at sasanet finally appreciate this fact. Their website now bears a flashing image: Sasanet Free SMS Coming Soon Due to Public Demand.
This isn’t a surprise. A while back, sms.ac did the same thing: they discontinued free sms service only to resume later. When sasanet say ‘public demand’, they mean just that. I have written just two posts that mention sasanet yet these two posts bring in about 30 visitors daily who come via google, after searching for sasanet free sms. I keep on thinking: if I get that much, how many more head over to sasanet’s site and get utterly disappointed to learn that there is no more free sms? Clearly, too many – that’s why sasanet is re-introducing free sms services.
The good news is that it seems now the sasanet hack will work again.
What can we learn from this?
- Your website’s visitors are your master and commander. Do not mistreat them; this is the Golden Rule.
- Never come to do business on the internet with a goal of ‘tricking’ users(your customers) to love you then change your whole business model in total disregard of them. I call this the jerky jock approach. Don’t do it!
- Giving something away for free is the most powerful business model online or, indeed, offline.