Archives for April 2012

So, recently, a friend of mine who had struggled for a long time looking for an employee, decided to send the job details to one of the many Kenyan job sites out there. They had a notice on their homepage that if you sent job details to them via email, they would post the job to an audience of thousands. They were right.

Soon, my friend’s inbox was flooded with job applicants. He’s extremely happy and cannot thank the Kenyan job sites enough. He’s still sorting through them and is certain that he will get what he needs.

This intrigued me a little and I had a deeper look at what had happened. Not only had his little job advert appeared on the site he posted too, but it had “magically” spread through Kenyan web space like you would not believe. It was suddenly on all Kenyan job sites, it seems. Big sites, small sites – they did not seem to care.

What might interest you, though, is that his ad also ‘magically’ appeared on heavy-hitters N-soko (by nation Media), Dealfish and Brighter Monday. It seems that these large sits employ someone (or perhaps a bot) to go through the other, small sites, and copy their content (at least as far as job ads go). Worse, the ad that appeared on these “heavy-hitters” was absolutely worthless to a job seeker – they had removed the contact address before posting the job ad. Can you believe that?

How would akina Dealfish gain from posting a job ad that no one can apply to? Sad truth is that they don’t really care. All that these job sites, big or small, are after is eyeballs. They want to post as many job openings as possible in hopes of attracting as many job seekers as possible. I would wager that they dont care if these job seekers actually find jobs….. they only want them to click on their little adsense adverts. And that, my friends, is business.

Of course I am not saying that anyone is doing any wrong – in fact I think that the whole system put together serves job seekers very well. As my friend learnt, it is also extremely useful for employers. At the end of the day it is just business – only at the cost of endless copying and/or plagiarism to entice job seekers and hope that they click on some adverts. This must be one of the easiest “online businesses” to start in Kenya, right?

As they say, if you get a product/service for free then think again. You are the product.

An old nugget from doshdosh.com:

Making money anywhere involves understanding the value of your business, idea or website. Are they profitable or are you attempting the impossible by trying to squeeze blood from a stone?

We all have many ideas on what types of money making websites to set up and we often execute these ideas only to find them withering due to neglect or intense competition from others.

Knowing when to terminate a project is just as important as starting one. By cutting off these additional channels, you can focus exclusively on the ideas that will actually make you money.

According to a Forbes article on this topic, there are three main reasons why you should consider dumping your great money making ideas. Headlines below come from the article, comments made are mine.

1. Paying Customers Never Show Up
Are you getting sales? What do your visitors say or think about your online business? Is your website or service well received? These are some points to assess once a project has been initiated.

If you don’t meet your goal forecast, reevaluate your business model or tweak it to better fit the target market’s needs. If you still don’t make money after all these efforts, terminating or selling your business will help you avoid unnecessary costs.

At bottom, it doesn’t matter how ingenious your product is–if you can’t communicate its value, it may as well not exist.

2. You Can’t Sustain a Competitive Advantage
It is important to have a long-term plan to cope with other competitors in your field. If your idea is truly novel, you should expect a bunch of copycats. To succeed to constantly adjust your website to provide an unique selling proposition.

Allocating a significant portion of your income towards consistent marketing and promotion is always a good idea after the initial site launch.

Remember: Your idea is what gets you in the game; your competitive advantage is what keeps you there. If you can’t figure out how to stay ahead in your market, start looking for a new one.

3. You’re Not Ready To Quit Your Day Job
A great money making idea only reaches its full potential when you support it 100%. You need to push your idea as much as possible if you truly believe it. If you are passionate about professional blogging, giving up your day job to focus on your projects is a move you will eventually have to consider.

Chances are, if you’re going to make that leap, you’ll do it sooner rather than later. Commitment to an idea spurs action. Driven entrepreneurs can’t wait to hit key milestones–incorporation, building prototypes, drumming up customers.If you’re not moving fast, it’s probably time to move on.

If your idea fulfills all the above conditions, it might be better to drop it in favor of another idea that would fare better. My personal belief is that most ideas will turn out to be profitable if you have in-depth industry knowledge, sufficient personal networks and the will to sustain it through the difficult initial growth period.

Play it smart and be intuitive when building your business empire and you will eventually generate a lucrative income from all your businesses or projects.