Using StarCraft to Boost Your Tours & Travel Business

No idea if this can work but…..

Let me paint you a picture. Imagine your organization at the centre of an exciting online event that generates passionate conversation all over the Internet: on news websites, on Facebook, on Twitter, on YouTube, and on other websites. Imagine your organization featuring prominently on YouTube videos viewed by hundreds of thousands of people. Imagine reaching up to 15 million people through one marketing campaign. Now imagine these people passionately applauding your organization.

What am I talking about? Too good to be true – you say?

StarCraft 2 is a computer game published by Blizzard Entertainment and which is played primarily online by millions of players. StarCraft is one of the best-selling computer games in history. In South Korea, it is a national sport whose matches are televised and whose players are national celebrities.

StarCraft 2 has spawned immensely popular online tournaments throughout the world. The tournaments are followed by millions of people worldwide. The companies that sponsor these tournaments include: Microsoft, Intel, Nvidia, Samsung and many others – and this is just a selection of the biggest names. Needless to say, these companies benefit greatly for tapping into an exploding “e sports” industry. How exactly do they benefit?

  1. Tournaments are almost entirely played online and so they generate passionate activity and discussion from fans on many websites including Twitter, Facebook and YouTube. Tournament sponsors are usually prominent in these discussions.
  2. Tournament videos are created and posted to YouTube and similar websites. They are often viewed by hundreds of thousands of people during the tournament itself and by many others afterwards. These videos usually prominently feature tournament sponsors.
  3. E sports is relatively new. As such, video game players are very appreciative of anyone who supports it.
  4. Everything that is put on the Internet is still going to be there years later.

Now, we all know that there are probably hundreds of Kenyan tours and travel businesses out there. Indeed, with the Internet it is extremely easy to start such a business. But how easy is it to profit from one? I put it to you that actually making a decent amount is much more difficult than most people think it is. In my opinion, this is mostly due to two reasons:

  • There is a great amount of competition
  • How does a small Kenyan company market to Europeans, Americans, etc in a cost-effective way?

StarCraft 2 and “e sports” can make the second problem go away. I see this as an incredibly accessible marketing channel. How so? What if your organisation organised (or partnered with these guys) a successful StarCraft 2 online tournament? What would you get out of it?

  1. You would get your name out there amongst possibly hundreds of thousands potential tourists
  2. Your investment would reap continual benefits as long as you exist – two years from now, people will still be able to watch YouTube videos of the tournament in which you featured

I do not know about you, but I think that this is something worth thinking about…

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