In this day and age, it is almost suicidal to ignore the Internet’s role in marketing. If you want to do any kind of online business, Internet marketing is, of course, critical. The strange thing is that even for normal, “brick and mortar”, businesses, it is folly to ignore the Internet.
“We live in an era where companies that are not positioning and marketing their brands online are suffering for it. Alas, the Web is a scary place for traditional marketers, whether they work on the agency or client side. After years of successfully relying on conventional media, there is suddenly a technological monster that demands to be addressed. With eMarketing: The Essential Guide to Online Marketing, marketers everywhere can become skilled at harnessing the power of the Internet and using it for the benefit of their brands. With a little help from the experts, it’s never too late to learn.” – Quirk eMarketing
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