This books explores the ‘secret code’ to achieving success in business. The author, a serial entrepreneur having started over 40 businesses, states that there is indeed actually a formula to success, its just that we do not know about it.
In his own words, “As a serial entrepreneur who has personally launched over 40 businesses, and as a consultant and coach to hundreds of business leaders, I’ve come to realize that the ‘growth code’ is out there, in plain view for anyone who knows where to look. There is indeed a code, a pattern, a DNA if you will, to achieving predictable success. The difficulty is that because most business leaders work in a limited number of business environments during their career, they don’t have the opportunity to see the pattern recur often enough to successfully decode it.”
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