Apparently, Divesh Mishra, an Indian taxi driver was worried that his business was going down. This was in January 2008 when the Indian travel industry was experiencing a downturn. Divesh knew he had to do something to keep his business going.
“I wanted to advertise about my services but could not do that as I did not have much funds,” Mishra said. “This was the time when I met a friend from Singapore. He was one of my customers and I discussed my problems with him. He then suggested me to upload a video on YouTube. Though I knew about internet, I had never heard about YouTube before.” (Source)
The rest, as they say, is history. Divesh’s video has been viewed 24,000+ times and he reportedly gets hundreds of emails a week – from foreigners asking about his services for when they visit India. According to Mishra it was amazing to get such response and this made him understand the power of internet. “It was a wise decision as I eventually understood that I could not have reached those consumers if I had advertised on some other media. Internet helped me to reach out to foreign customers,” he said.
Embracing the internet changes lives, and businesses. What about you, though? What are you doing to tap onto the opportunities provided by the internet?