Sometimes I get a lot of emails from people wishing to start a new business or website. One thing that I almost always get from these nice people is that they want me to assure them of absolute secrecy regarding their project. They are afraid that if other people hear about it, then their idea will be stolen.
But is that really true? The sad fact is that no one really cares about your idea anyway. And I speak this from experience – we’ve been involved in a whole lot of projects and the level of secrecy surrounding a project does not affect its success in the least. In fact, the more secrecy there is, the less your chances of success. I bet some of you never thought about it that way, ama? This is especially true if your project involves a lot of technology.
Why? Because high technology start-ups are very very much shaped by and demand a lot of user feedback. You cannot build a perfect project while tucked away in your basement – you need people to continually test it and give feedback so that your product ‘evolves’ into something that is just perfect for your target market. This is the plain truth, dear readers.
Please have a look at: Stealth Startups, Get Over Yourselves: Nobody Cares About Your Secrets by TechCrunch.
What do you think of all this?