Google Alerts – A Free Research Assistant

What if you could keep track on news/information on whatever you are interested in? What if you could receive updates whenever new information regardng your subject of choice was mentioned anywhere on the internet? Would you like that? Well, then you will love Google Alerts.

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. This means that whenever any website mentions your topic of interest, you get a Google Alert. For instance, if you want to keep track of news/information on Safaricom, simply type “safaricom” as your search term on the Google Alerts home page and you will receive information on all new Google search results that mention Safaricom.

Some handy uses of Google Alerts include:

  • Monitoring a developing news story
  • Online reputation management
  • Keeping current on a competitor or industry
  • Getting the latest on a celebrity or event
  • Keeping tabs on your favorite sports teams

Google Alerts will automatically and reliably deliver your updates. It’s like having a research assistant!

Additional Resources


  1. Thanks as always for the info.

    I’ve missed blogs!

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