Archives for July 2012

The basic challenges of creating, maintaining, and growing a successful business are the same worldwide. In developing countries, these challenges can be amplified for a variety of reasons, including widespread poverty, lack of infrastructure, and unstable government.

The objective is not to overcome these challenges overnight, but to work within them and make them work for you!

1. Identify a niche. In order for small business to thrive, it needs to create a product or provide a service that is both unique and relevant to the target community. Creatively thinking outside the box and developing complimentary yet separate services to those that already exist can boost not only your own profits, but those of an entire community!
2. Begin locally. Often, the best resources can be found at home. Identify partners who understand the needs and culture of the target community. Let them guide you through the proper channels to help minimize vulnerability and maximize opportunity. Consider forming a cooperative with local entrepreneurs who are willing to share not only the business and investment risk, but also the skills and rewards of a grassroots partnership!
3. Develop your brand. As a small business, you want to build recognition, trust, and loyalty around your product, sustaining its value long after its initial reception. This requires confidence and objectivity to step outside yourself and see your product or service as others perceive it. Only then can you commit to improving your brand with a recognizable logo, a catchy tagline, and an overall image that speaks well of its origin, of its grassroots.
4. Partner globally. Yours might be a business that started out as local, but if perchance to dream, why not go global? In this way, with proper and careful management, an entirely new market can open up. Products considered essential or custom in one country can take on new meaning in another, where a shrinking world view creates a consumer preference for ethnic goods from far flung places.
5. Go social. There is no better way to advertise a product then by word of mouth. In developing countries, reaching rural or underserved populations can still pose a challenge, but working within the local framework of community connectivity and tradition can open doors. And, with technology reaching new frontiers every day, going social not only means recommending a product to the neighbor next door, it also means bringing your product to a worldwide consumer base linked via online social networks and video sharing.

Launching a business in a developing country takes courage, foresight, creativity, and a plan that is flexible enough to allow for a little experimentation and risk. Without risk, we cannot reap the rewards!

Author Bio:
Paul and his wife Julie both spend quite a bit of time coming up with ideas, blogging, and researching all things related to childcare. They take care of all the necessary information related to “babysitting”. He personally thinks his blog will help finding information on all things related to a babysitter.

Whenever I visit a shop or stall and see something I like, I ask the price. Usually, the vendor will bring the item down, hold it in a better light, and extol its superior virtues. It’s a good sales tactic, but it makes me nervous. The more the seller praises the item, the more I’m convinced I can’t afford it. It’s almost like he’s justifying its impossible price – before he’s even told me what it costs.

I feel the same way when I bump into a hotel website and would like to sample the services, but I can’t find any estimates. Instead, I find a phone number, and when I call it, I spend endless minutes (and airtime) being told everything but the cost of a room. I suppose the assumption is that if I could afford it, I wouldn’t need to ask.

When you’re working online, you may wonder about whether or not you should have your prices out in the open. Sage salespeople will tell you never to mention money until the buyer is hooked. Make sure your prospective client is so impressed that they will pay whatever price you quote.

I find that doesn’t really work on the web, because there’s so much scope and variety. Unless they like what they see, your client will be looking at your site for mere seconds. It seems unfair not to lay out your terms right from the start. That way, when a client gets in touch with you, you know you have a serious prospect.

The next challenge becomes what exactly you should charge. There’s no sure-fire way to do it. I once sat down to write a quotation for a client. I had a complex system of per-page billing based on word counts and time-shares that had me charging him 5,000/= for a high-end security website. After my complicated calculations, I decided 5K was too little, so I added a 1 before the 5 and sent off the invoice. The client never called back.

Wondering whether I had made a major gaffe, I called some friends who did similar work. They all felt 15,000/= for a website was massive undercharging, claiming that they billed their clients anything from 50,000/= to 200,000/=. I’m not sure what that prospective client ended up doing. He may have written the content himself, or got his high school nephew to do it.

For me, it was a lesson well learned. It’s not about how much or how little you charge – it’s about being transparent and consistent. When you have your rate card plainly listed on your website, your client knows exactly what he’s getting into. He might still think you’re overcharging him, but at least he won’t feel you hiked the price based on his outfit, office space, or mobile phone model.

I’ll tell you what someone told me about choosing your price range. Think of your ideal salary. Figure out how long it will take you to finish that task. Then divide your ideal salary by 22 to figure out how much you should earn in a day. Divide that figure by 8 to average your hourly earning. Then calculate the cost of the task based on how many hours (or minutes) it will take. Of course the downside of this method is that you have to finish the task within the set time, but at least you’ll be a lot more organised.

You could work it out the other way round, multiplying your ideal salary by 12 to get your annual figure, then dividing that by 40 to see how much you should earn in a week. Then you can base your rates on the volume of work you can get done in a week, assuming the task takes 7 days at the very least. But for math haters like myself, it sounds like an awful lot of work. A handy shortcut is to use an online rates guide like this one. You’ll still need some conversions, and it’s a tad generic, but it’s a good place to start.

Anyway, after months of procrastinating, I finally created a rates page on my website. I’ve used it to bill a few clients, but as clients often do, they think I’m overcharging. Meanwhile I’m tempted to review everything and add a 1 before every figure. Or maybe I could multiply the numbers by 5. Either way, I’ll let you know how that goes once the first client pays…

Crystal Ading’ is a professional author, editor, rock lover and mother. Her work is available through threeceebee.com.