How To Get Out Of Debt

Q: My query was is there a way i can get back to my finacial freedom after i took a loan with Barclays bank and currently paying through the nose with the big interest.also this has lead me to bad credit and i am always in a debit account so getting a top up is impossible.please advise. thanks

As I see it, there is no set path to come out of debt, everyone’s case is different. They key is proper financial management. If one has good money managing habits, they can theoretically get out of debt with ease.

There are two paths here:

  1. Income + Borrowing + Spending both = DEBT
  2. Income + Saving + Investment = WEALTH

Unfortunately, many many people follow the fist path. It is not fair to blame them though – we are only human and our wants can sometimes take control of our emotions and end up in us making wrong financial/money decisions….

So how does one go about getting out of debt? Here’s one plan. Kindly note that it is not the only way and there may be better methods out there.

First, take a piece of paper and list down all your sources of income (things that put money in your pocket every month). Next, list all your expenses (things that take money out of your pocket), including what you need to pay every month to service your loan(s).

If the total income is higher than the expenses, that’s super! Otherwise, you are in the red and things will only get worse unless you take control now. But how? First, do not get any further into debt!

Next, You MUST reduce your expenses (or increase your income!) so that you can comfortably pay your bills every month without accumulating more debt. Try your best and cut down on everything that is not an absolute necessity – make sure that you only pay what you absolutely MUST pay. If you can move somewhere where the rent is cheaper, do so; if you can cut down on your monthly bills, do so; if you spend money on anything that you don’t need to survive, stop that. Cut down your expenses brutally.

Doing this will make you able to service your loan. If, after you reduce your expenses, you find that your income is now higher than your expenses, put the surplus into paying off your debt. In fact, pour any spare money into the repayment of the debt. Think of the debt as a drain on your money – if you pay it off, you will have money to spend on other things. Put all your disposable income into paying off the debt until it is gone. If you have a savings account with money – consider using it to pay off your debt. Think of it this way: why earn 1 – 5% interest on your savings account when you have a loan that you pay at 18%? Use your savings to reduce the debt.

If you have more than one debt/loan that you need to pay, then you need to list them down and compare them. Which has the highest interest rate? Pay that one off first. You can do this: pay the minimum amount on the other debts/loans while focusing the rest of your money on the one with higher interest. Once you finish it off, move to the next highest interest rate debt/loan. Keep doing this until you pay off all your debt.

And when it is gone, then follow path two – which leads to wealth.

Basically, do as much as possible to acquire Assets while avoiding Liabilities. We can define assets as things that put money into your pocket and Liabilities as things that take money out of your pocket. For example, unless your are a taxi driver, buying a car is, in effect, buying a liability . Imagine that – who ever goes out of her way to buy a liability?

Income + Saving + Investment = WEALTH

Photo courtesy of alancleaver_2000.

How To Start An Online Shop

One of the most common questions we get goes like, “Hey, how do i set up an online shop?” Because we’re all about seeing the Internet come through for people in Kenya, especially financially, I decided to write an article on how to start your own online shop, easy. Enjoy πŸ™‚

Trust me, it is a very daunting task and it involves a hell of a lot. Are you up for all that? I do not know. I do know one thing though, the opportunity to make lots and lots of money is still very much there. In all markets most online stores are, for lack of better words, a complete waste of time.

No joke – there are so many badly designed and structured online shops out there that you’d be surprised. You could choose any market place and still have a very good shot at making a killing. If only you use correct procedure. And guess what? The wealth of tools available for your use is just unbelievable – challenging the Top Dogs in any market is something very do-able.

Where do you start?
As I said earlier, starting an online shop is no easy task. Should you start your own, you are bound to make lots and lots of mistakes. However, I beg you to always work with this in mind: “Customers first, money second“. Got it? Good, you’ll never go wrong. Many, many businesses mess up this simple task.

Before anything else, you need to ask yourself the same questions you’d ask yourself if you were going into business in the offline world. Do you have something to market? Will people buy what you want to sell? Will they pay enough money for you to make a profit?

Next you’ll need to choose a name for your site/shop. Since this will be your identity, it is VERY important. Take time to choose a good and easy-to-remember name. Read more about this, if need be.

Building your website
Unfortunately, if you want the best results there are only two courses of action:

  1. Hire professionals to build you a site. People like us. πŸ™‚
  2. Do it yourself, but only if you have the technical know-how.

That said, here are some things you should keep in mind:

  • How many products do you have? If you have just a few, your site will look bare. (Depending on how it is built)
  • What type of products are you selling? This will affect how you display them – jewellery will be displayed differently from, say, aquariums. :p
  • You must have good quality pictures of your products.
  • Include item descriptions jameni! Of course your customers want to know this.
  • Ensure that your site loads quickly and that it is easy to navigate.
  • As well as making your site the best it can be for customers, make sure it is very easy for you to update it i.e. add new products or change prices.
  • Make the selling process as easy and as fast as possible. You don’t really need to make your customers register at your site, do you? This is an unnecessary step that will cost you sales!

Because I love my readers, I shall suggest a super easy way to build a top-of-the-range online shop. Listen carefully:

  1. Download wordpress
  2. Install wordpress on a server somewhere. How?
  3. Install this wordpress theme. How?
  4. Install this wordpress plugin. How?
  5. You have your very nice online shop!

Other tools you can use: Magento, osCommerce.

Web hosting
One your website is made, it needs to be hosted somewhere. This is so that it is accessible to the whole of the Internet. Learn more.

If you’re going to handle any kind of financial transactions through your website, you need to make sure your web host offers secure servers. This means that they offer SSL encryption. You should find out whether your prospective web host offers SSL encryption as part of its regular package or charges extra for this service.

When your website is your storefront, if your website is down, your store is closed – or worse, effectively nonexistent. So you need a web host that offers at least a 99% uptime guarantee. While asking about a web host’s uptime guarantee, you might also inquire as to its back up systems in case of emergencies.

There are hundreds of good web hosts out there. I recommend that you choose us. πŸ™‚

Marketing your online shop
The key to online retailing is to strive to get as many people visiting your shop as possible. Please, please keep search engine optimisation (SEO) in mind. If need be, hire someone to do your SEO.

There are some helpful articles here and here. Oh and we are also available to help you with SEO.

Dealing with payments
You will need a way to accept payments online, or at the very least accept orders online. Many modern online shop creation systems (like the ones I suggested earlier) do this right out of the box. If you intend to sell to people in Kenya, it would be helpful to be able to receive payments by ZAP and MPESA. Here’s an article we wrote about this topic.

Conclusion
We haven’t covered everything you need to know in this article, but most of it is up there. You can have your shop ready by next week if you follow what the article says.

Good luck πŸ™‚

PS I was thinking of doing a follow-up article on this topic by going step by step through what I did when setting up an existing online shop. Anyone interested?

Image courtesy of Jesse757.

Form A Kenyan Company

Last week, I called out for help in making business registration easier in Kenya. I got a lot of responses (thanks!!!). Interestingly, a lot of these responses simply just pointed me to this website: formAKenyanCompany.

The site says this about itself:

formAKenyanCompany.com is an online specialist in limited company formation covering everything necessary to facilitate the formation and/or registration of a company in Kenya . All types of Kenyan company formation can be catered for and everything necessary to set up a limited company in the Kenya, including filing and all required documents, including the memorandum and articles of association are provided. Our automated on-line formation is quick, simple and affordable enabling the immediate check of company names with the Company Registry. All formations are done electronically with our incorporation system and delivered manually to the respective government offices. All costs include all necessary documents and filing fees at Sheria House and the company formation process is usually complete within 7 days.

Nice, isn’t it? Do check it out!

Let’s make it easier to register businesses in Kenya

Hi wonderful readers

A few days ago, I was helping my niece to register a new business. She wanted to register a (limited liability) company. We found someone to do it for us – the person, a lawyer, charged us Kshs 20,000/-

Now, I was just thinking. If any man/woman in the street wants to start a business and needs a company, they would need to also pay this 20,000, wouldn’t they? For many start up businesses that I have known, this amount is simply too much. The money can be better used elsewhere.

In the spirit of helping all of us become better, financially and otherwise, I was thinking if at all we can do anything to make it easier to register companies in Kenya.

The biggest hurdle is drawing up the Articles & Memorandum of Association, isn’t it? While at school, we were taught that there are draft copies of these documents at the registrar. Is that so? Are they usable?

My idea is this: can we make draft copies of these documents that can serve “any business under the sun” and make them available for free download to anyone? In my humble opinion, it would be of massive help to aspiring entrepreneurs out there.

While at it, perhaps we can also do the same for partnerships, sole proprietorships and other forms of businesses. Ama?

What do you think? I’m no lawyer so, who wants to help?

An Online Strategy For Companies in Kenya

This one is from a while back. Someone asked me:

My question to you is, what do you think should be the online strategy for a tour company in Kenya and how should they approach it and what tools should they apply?

Here’s my response:

What would be a good online strategy for a tour company in Kenya? This is an interesting challenge. So let’s see, what I would do is launch an elegant website that is intuitive to use and stylish (web2.0-ish also). I’m assuming this site will have some sort of ‘place’ (a shopping cart, online booking form etc) where a sale needs to be made – focus on this. Make the buying/ordering process easy to use for even a passing browser. And the sales copy around it has to be absolutely well done. If need be, hire professional copywriters for this one page (menwithpens or Kenyan Freelancer come to mind). You do this to make sure that your site doesn’t suck at selling.

Now, in my mind, the target visitors of this site are not in Kenya. True? So you need to find how to reach them. I would include a blog with the website. You can talk honestly and with a personal voice (no corporate-speak) about Kenya, and why it’s such a great country. I’m sure there are tons of things that your blog can talk about.

How to get visitors? I like the organic way – make a remarkable site and blog and then apply SEO VERY well (the works: link building, directory submissions etc). Also, since your visitors are not from Kenya, it should be easy to find out where they hang out – other travel blogs, forums, etc. Go there and join those conversations and, by all means, get noticed. But be subtle.

To complement this sort of ‘organic’ strategy, also carry out a PPC advertising campaign (with Adsense or YPN). This will get some visitors and some sales (if you did your sales copy well). I don’t like extended PPC campaigns so probably you should phase this out as the organic traffic rises – unless your returns on the advertising are very good.

As you get visitors to the site, have some way to opt in visitors into an email marketing campaign. Use mailchimp (by my experience they rock!) to provide your auto responder software/services. Don’t spend too much money on this – people sometimes go crazy – just a basic Mailchimp account will do (they even have a free offering). Be creative in how you get people to join your email list (NEVER buy email addresses). Perhaps you could offer free Swahili lessons via email, or an amazing free video of unseen Kenyan delights. But I’m sure there’s no shortage of creativity on your end.

I think if you do this, you’ll have a good strong start. I doubt many other Kenyan sites have done this well. πŸ˜‰

To recap:

  • Build an elegant site. Let is be super easy to use.
  • Do your sales copy excellently.
  • SEO everything.
  • Market the site by authentically joining the conversation on other travel blogs, forums and other sites.
  • Carry out a PPC campaign and consider stopping it (or slowing down) when there is enough organic traffic.
  • Create an email marketing campaign.

—-
I had not mentioned a social network strategy (Facebook, twitter, etc). I’ll work on that and post it here soon. Stay tuned. Got questions? I have answers! πŸ™‚

Make Your Own Facebook

Recently, social networking sites have become all the rage. They have let people with shared interests connect with each other like never before. Some social networks, like Facebook, have grown to gigantic proportions. Social networks are so cool that people sometimes want to create their own. Do you want your own social network?

Well, you’re in luck! You can create your own social network for the lovely and friendly cost of ZERO. How? Use BuddyPress. BuddyPress is a social networking application built on the WordPress platform that allows anyone to build their own social network. Out-of-the-box, BuddyPress comes with these features:

  • A WordPress blog
  • Individual profiles for members
  • Private Message (PM) functionality
  • Friend Networks
  • Groups, which include a blog, photos and other user generated content
  • “The Wire” (like the wall on Facebook)
  • Activity/Action streams of public actions on the site
  • Forums using bbPress

What can you do with BuddyPress? How about a social network for fans of a local team, or a sports league, or a writers’ club…..or even your very own Facebook. The possibilities are endless.

Here’s a live demo of social network built using BuddyPress: TestBP

What do you think?

Kisstv.co.ke – whoooops!

Spot the difference: KissTV Vs JA Tube.

It looks like whoever made the Kiss Tv website used a Joomla template. Joomla is one of the leading content management systems so, at the very least, the Kiss Tv website is build on solid ground (code). However, this means that the designer hired/tasked to make the Kiss Tv site did little or no ‘designing’. What do you think about this? People have made millions from Joomla in exactly the same way…

What do I think about this? Well, it is a little embarrassing when people learn that a major website was made using a publicly available template but I have absolutely no problem with this. Using templates/themes means we can drastically cut website development time and costs as well as have elegant, well designed websites instead of the absolute eyesores that we used to see.

How much do you think the person who made the Kiss Tv site was paid? Why can that not be you? All you need to do is learn how to use WordPress, Joomla or Drupal and you’re well on your way. Making websites using these systems is easy. Good luck!

As a parting shot, will the designer of the Kiss Tv site please fix the top navigation bar?