In his article 8 Alternatives to College, James Altucher brilliantly tackles one of the largest myths about entrepreneurship: “not everyone can be an entrepreneur”. This is a myth, and this is why it is wrong to say that not everyone can be an entrepreneur:

First off, there’s no law against being an entrepreneur. In fact, everyone can be an entrepreneur. So what they really mean is: “not everyone can be a successful entrepreneur”. And as far as I know, there’s no law against failure either. When someone loses a tennis match or a chess game. how do they improve? They study their loss. As anyone who has mastered any field in life knows: studying your losses is infinitely more valuable than studying your wins. I failed at my first three attempts at being an entrepreneur before I finally learned how to spell it and I finally had a success (i.e. a company with profits that I was then able to sell).

Failure is a part of life. Better to learn it at 18 than at 23 or older when you’ve been coddled by ivory blankets and hypnotized into thinking success was yours for the taking. Get baptized in the river of failure as a youth so you can blossom in entrepreneurial blessings as an adult.

What do you learn when you are young and start a business (regardless of success or failure):

1. you learn how to come up with ideas that will be accepted by other people
2. you begin to build your bullshit detector (something that definitely does not happen in college)
3. you learn how to sell your idea
4. you learn how to build and execute on an idea
5. you meet and socialize with other people in your space. They might not all be the same age but, lets face it, thats life as an adult. You just spent 18 years with kids your age. Grow up!
6. you might learn how to delegate and manage people
7. you learn how to eat what you kill, a skill also not learned by college-goers

Source: 8 Alternatives to College

As a business owner, you have undoubtedly come across customers or potential customers who speak so badly of you that you wonder where they get all the venom from. What do you do with these people?

I am of the school of thought that a business should choose its customers i.e. do not go against your convictions, beliefs, morality and better judgement just because someone is paying you money. However, I also believe that all businesses exist solely to serve their customers. As a business, you should strive to delight everyone that you deal with.

From my experience, your worst critics can be turned into assets – into evangelists who will spread the good news about your business far and wide. You know why? Because if someone is very critical of you as a business, it automatically means they care enough to form opinions about you and communicate them to you. I see this as an opportunity to turn your worst critics into people who speak exceedingly well about you.

Now, as it turns out, many of your critics criticize you from points of little information. All it takes to show them that you are not as bad as they think is to be patient, to listen to them and to address their queries step by step in a clear and respectful manner.

For example, the guys over at DukaPress once received a very harsh email from a potential customer. They could have responded with equal venom or just ignored the critic. However, they chose to engage him in a conversation and address his concerns. Less than five emails later, the critic had made his first purchase at the DukaPress shop! Since then, he has made more purchases and even referred people to DukaPress. Imagine that…

So the next time you get a call or an email from a venomous critic, seize the opportunity to acquire an evangelist!